Our Blog

ATL Hub Chips in for ’31 Days of Service’

Team members at Brkthru are halfway through the month of May, and our “31 Days of Service” initiative where we are performing community service in recognition of Brkthru’s anniversary month. This week, members of the Brkthru Atlanta Hub Jennifer Bird, Traci Will, Drew Weller and Charanya Balakrishnan made 300 ham and cheese sandwiches to provide…

’31 Days of Service’ – NY Capital Region Hub

All during the month of May, Brkthru team members are performing community service as part of “31 Days of Service” in recognition of Brkthru’s anniversary month. While service to our clients is the foundation of the Brkthru business model, giving back the communities in which we live is another way we demonstrate service. The Brkthru…

Brkthru @ DigiMarCon Midwest

An energetic trio from Brkthru is in Chicago with industry leaders, marketers and ad agencies exploring the future of digital marketing, media and advertising at DigiMarCon – Digital Marketing, Media and Advertising Conferences & Exhibitions. National Account Executive/Strategic Partnerships Sean Scanlon, Business Development Specialist Jarid Bokhari and Assistant Manager of Business Development Alan Mayberry are…

VP Client Services Liz Brooks Advises DMOs on Potential Travel Slowdown

The travel and hospitality industry is bracing for a potential slowdown. For Destination Marketing Organizations (DMOs), there are strategic ways to navigate this shift. Our VP of Client Services Elizabeth Brooks lays out her eight recommendations for 2025 in Hospitality Net. For Destination Marketing Organizations (DMOs), there are strategic ways to navigate this shift:Don’t try to…

From Keywords to Conversations: The Role of Paid Media in AI-Driven Search

The digital media experts from Brkthru spell it out in our latest POV: It’s not ads versus AI. It’s ads through AI. Search is evolving – and AI is at the forefront. OpenAI, holding the largest share of the AI market at 22%, is making moves to challenge Google’s dominance. Yet, Google remains a stronghold…

Brkthru Cleans Up in CLT

The Brkthru Charlotte Hub performed a valuable community service recently on cleanup duty at Camp Greene Park. Camp Greene was a United States Army facility during the early 20th century, and today is a 27-acre park nestled in the heart of Charlotte.   Brkthru celebrates its anniversary each year in May with a commitment to give…

Detroit Hub Kicks off ’31 Days of Service’

It’s very fitting that the Brkthru Detroit Hub is the first group this year to perform a community service project for our “31 Days of Service” initiative. Ten Brkthru team members from Southeast Michigan and Northwest Ohio worked planting 13 trees for an urban park renewal project with The Greening of Detroit. Since 1989, this…

Cannabis Brands: Join Brkthru at MJ Unpacked!

Brkthru is once again an official sponsor at this year’s MJ Unpacked #MJUAC25 4/29-5/1 at the Hard Rock Hotel in Atlantic City. If you’re a cannabis industry leader, marketing professional or agency working with cannabis clients and attending MJ Unpacked, stop by booth #1023 to chat with me (Colleen Buzza) and my fellow digital media…

SMBs & Agencies: We’ll See You in Boston!

If you’re a small business owner, marketer or agency working with one in New England, we’d love to see you next Tuesday, 4/22 at the Small Business Expoat the Westin Boston Seaport District. Kriston DeLisio and Nicholas Hepner will share how the digital media pros at Brkthru deploy smart strategies to boost engagement, pique interest,…

Brkthru’s Karen Cuce: Stoner stereotype not enough for cannabis marketing

🍃4/20 is almost here & it’s not too late for #cannabis brands to reach new customers. Karen Cuce, our VP of Strategy, shares tips for diversifying your #ad strategy across streaming TV, music, podcasts and more. The key? Skip the tired “stoner” stereotypes and connect with the growing base of “canna-curious” consumers. Read more in Green…