Our Blog

Brkthru Hubs Gather for Fall ’24 Hangouts

Our Hub Hangouts are an opportunity for the nearly 200 Brkthru employees in 19 hubs across the country to get together at a location of their choosing to socialize and spend quality time together. The 757 VA Hub kicked off the beginning of Fall and squeezed in a September Hub Hangout for coffee, co-working, and…

Client Success Offsite @ Brkthru DTC

More than 50 members of the Brkthru team participated this week in our Fall 2024 Client Success  offsite. Topics covered were the latest updates in digital media tactics, campaign attribution and management, and of course, Brkthru’s competitive advantage of service (we consistently receive an overall client satisfaction score of greater than 90%). Brkthru executive leadership…

Part 2: Digital Can Help During 2024 Political Season

More than 7,000 of you viewed our previous podcast “30 minutes w/Brkthru: The Hot 2024 Political Season” in August for insights on how this year’s record spend will impact advertising campaigns. Predicted to top $12.32 BILLION, this avalanche of money will lead to tightening inventories, increasing rates, bumped schedules – and will affect all advertisers,…

Core Value Awards!

For the first time ever, Brkthru is happy to announce our initial group of Core Value Award winners.  These awards help us celebrate our employees who embody, exemplify, and uphold our Brkthru values in their interactions with both our internal teams and our clients. Together, these awards represent individuals that care deeply about our people, help foster…

Congratulations September ’24  Platinum Performers!

Several times each year, senior leadership at Brkthru names Platinum Performers, those select employees who always put clients first by finding ways to say yes, seek out creative solutions to challenges, lend a hand to their colleagues and maintain a positive attitude. While we were at the Borgata Casino & Resort in Altantic City, NJ,…

Fall ’24 Offsite: Atlantic City

The Brkthru team of nearly 200 employees gathered recently at the Borgata in Atlantic City for our Fall 2024 All-Company Meeting with the theme of Brkthru Empire! In addition to our typical semi-annual, all-company get togethers of business updates, key initiatives and department breakouts, this time we included an in-person signing day for our yearly…

Podcast: The Powerful Role of Digital in B2B Marketing

If you’re an advertiser, agency or media buyer who handles Business-to-Business marekting, this is a podcast you won’t want to miss. B2B marketing is vital to the US economy, and media pros Tom Leone from Brkthru and Joe Paratore from AdDaptive share smart digital media strategies in our latest podcast. Even though B2B is projected…

Ad Agencies and Advertisers: GET IN ON THE ACTION!

The Brkthru One Day Sale on Thursday, September 12, is a once-a-year opportunity for ad agencies, media buyers and advertisers to lock in their digital media campaigns with upfront specials for Q4 2024 and 2025. Our digital media pros are revved up and ready to craft cutting-edge campaigns for any digital tactic, anytime and anywhere.…

Congratulations Authenticators: Our 10th Brkthru U Graduating Class!

14 recent additions to the Brkthru team just completed their week-long onboarding and training during Brkthru U, becoming our 10th class since launching the program in December 2022. They named themselves Authenticators, and their energy, enthusiasm and passion was on full display. The August 2024 class brings the total number of Brkthru U graduates close…

Bright Spots for Buyers, Sellers, Realtors, Builders & Lenders

Housing sales have been lukewarm so far in 2024, but there are signs that activity could heat up by the end of the summer, providing opportunities for home buyers, home sellers, builders, mortgage lenders and real estate professionals. The digital media pros at Brkthru are keeping our eyes on what’s happening, and fine-tuning campaigns to…