The First Brkthru U Class of 2024 Inaugurates Brkthru Detroit Training Center! 21 recent additions Brkthru attended our weeklong Brkthru U classes last week, and it was notable for several reasons: · The February Brkthru U class was the first of entirely new employees, having joined in December, January and February. The previous seven classes were…
As more and more states move to legalize cannabis in 2024, this could this be the year that your brand takes off. What’s your marketing plan to reach new cannabis customers? Analysts predict the cannabis market around the world will see huge growth in 2024.Consumers are better informed on products available now in the marketplace…
In the world of advertising, 2024 has emerged as a pivotal year marked by a projected ad spending splurge. US Spend for marketing is projected to see a 10.4% boost, with spending in digital advertising leading the way. An increase in consumer confidence, plus the election and Summer Olympics has brands and businesses upping their…
As search engines look to roll out new AI-fueled user experiences, the search world is in a frenzy. But before we dive down the “Search is Dead” rabbit hole, let’s take a step back. At the highest level, the goal of search (paid and organic) has always been to answer a question. Whether it’s “How…
There has been a seismic shift to digital media over the past decade and generations including Gen Z and Alpha (digital natives) are fully immersed in all things digital. Older generations, including Gen X, are taking a more selective approach, balancing their long-standing relationship with linear TV and radio with the lure of digital video…
Following last week’s announcement in which Google took the (reluctantly) anticipated first step in deprecating cookies for 1% of global Chrome users, the immortal ‘Fire Drill’ scene from The Office plays on repeat. “What’s the procedure, everyone? What’s the procedure?” Look, it’s not easy, but we’ve been talking about this since it was a glimmer…
Six members of the Brkthru team were honored as Platinum Performers during our December all-company Town Hall. This time recognition goes to Robert McNair, Dave Dorado, Jordan Barnes, Oscar Labrador, Rosa Munoz and Rachel Collins as those who exhibit the characteristics that embody the Brkthru culture and work ethic. What qualities elevate a Platinum Performer above…
One of our major initiatives for 2023 – employee training – reached its first zenith in December 2023 in which 100% of our 150 employees graduated from Brkthru U. Brkthru U is an immersive, weeklong training program where employees learn about the Brkthru brand, our clients and verticals, departments and processes, and core values, as…
Those of us in the marketing and advertising services industry work pretty darned hard at new business. Hunting for prospects. Jumping on leads. Participating in RFPs and pitches. It’s often said that new business is the lifeblood of a successful marketing services partner business because one way or another an agency will lose every one of its…
The holidays are upon us and there is no better time of year for gathering with friends and family, attending parties, spreading goodwill, and of course, shopping. The stores are crowded, the digital shopping carts are full, and brands and retailers are lining up to position their latest goods for this holiday season. All this…