These running shoes are “Made for Running” = made for runners This gaming console is “Made for Gaming” = made for gamers This smartwatch is “Made for Fitness” = made for Fitness enthusiasts Surely when a website is “Made for Advertising” = made for advertisers, right? Wrong. Made for Advertising (MFA) websites are developed for…
If you’re attending Cannabis Conference 2023 August 15-17 at Paris Las Vegas, be on the lookout for members of the Brkthru team who are joining thousands of professionals from plant-touching cannabis businesses from across the U.S., Canada, and nearly 30 other countries. Brkthru Chief Revenue Officer Tom Connelly, and Directors of Client Success Patty Racener and…
Facebook business administrators, social media managers, content marketers, and other industry insiders are abuzz discussing the losses in organic reach they’ve been experiencing with their Facebook pages. Many companies rely on the reach of their social content to connect with customers –– the lifeblood of their small businesses. In fact, the outcry from business owners…
Core Value in Action: Contribution During this week’s Client Success Meeting at Crystal Mountain Resort in Michigan, 40 members of the Brkthru sales, sales development and leadership teams from across the country participated in training, sharing, business updates and planning sessions. As the coaches of our client account teams, the Brkthru Client Success leads are…
Q & A with Anthony McFarlane, VP of Client Success For the next article in our series on Service, we sat down with Brkthru Vice President of Client Success, Anthony McFarlane, who has spent his career on the front lines in day-to-day service to clients. Anthony, we know Service is THE foundation of Brkthru’s business…
As the advertising industry wrestles with the growth of AI and evaluates the use cases and potential dangers, one threat deserves more immediate attention – inventory quality. For years, advertisers have been aware of Made for Advertising (MFA) sites – websites that produce no value, are filled with intrusive ads, and whose sole purpose is…
With a population of over 72 million, millennials have overtaken baby boomers as the largest generation in the United States [1] . Born between 1981 and 1996, us millennials now range from age 27 to 42 years old and we’ve attained an estimated spending power of $2.5 trillion as of 2020 [2]. We account for…
Crypto, NFTs, Blockchain, Social Distancing, Artificial Intelligence – all prominent parts of our vernacular during the COVID-19 pandemic. Some with staying power, and some without. Artificial Intelligence (AI), however, is here to stay because it is not a “new” technology by any means and has been around for decades. Even digital marketers have been utilizing…
Brkthru Director of Sales Development Heather Morris will conduct a seminar “5 Powerful Tips in Digital Media for Franchise Owners” during the upcoming Patriot Franchise Expo, July 29-30, in San Antonio, TX. Tailored specifically for franchisees and the unique needs of each of their locations, Heather’s topics will include: Patriot Franchise Expo is for active duty,…
Threads rocketed to 100 million users in just five days since its launch by Meta on July 6. That was much faster than the two months it took OpenAI-owned ChatGPT to hit that mark after its debut in January. Threads can now claim status as the fastest-growing consumer application ever. As a user and marketer,…