Members of our NC Triangle, Richmond, VA and the VA 757 hub, contributed to our “31 Days of Service,” commemorating Brkthru’s anniversary month of May by performing acts of community service. · Our NC Triangle Hub volunteered at the The Food Bank of Central & Eastern North Carolina that provides food for friends and neighbors…
“31 Days of Service” commemorates Brkthru’s anniversary month of May by supporting employees with the time off to give back to their communities. We’re sharing all this week how our team members across the country conducted their community service: · 13 members of the Brkthru Detroit Hub performed their “31 Days of Service” at the Capuchin…
40% of US adults report having increased their viewing time on free, ad-supported TV services (FASTs) in the past year, and now nearly two thirds of us watch free platforms, according to Aluma Insights. That’s great news for advertisers and agencies, and not-so-great news for subscription-based providers. Escalating subscription services will not only grow FAST…
During Pride 2024 many brands will show support of the LGBTQ+ community prominently during the month, but many still have a long way to go in representing diversity and inclusivity. True support must be more than rainbow-hued posts. Brkthru agrees. Consumers are giving a more watchful eye to how the brands they buy participate in…
18 recently hired employees at Brkthru completed the week-long onboarding and training during Brkthru U, becoming our ninth class since launching the program in December 2022. To-date, 176 Brkthru employees – new hires and veteran employees – participated in the hands-on, interactive training that covers our commitment to service, Core Values and brand pillars, how…
Seven more members of the Brkthru team joined the prestigious group of Platinum Performers. During our May 2024 all-company Town Hall, tributes went to Laura Schratzmeier, Josh Erhardt, Chris Piedade, Maggie O’Connor, Vincent Lepore, Katherine Taylor and Gabrielle Adduci. Brkthru Platinum Performers put clients first by finding ways to say yes, seek out creative solutions…
Brkthru team members joined up in locations across the country recently for Hub Hangouts, and to take advantage of warmer Spring weather. This month … Our 757 VA Hub had a lovely Happy Hour Hangout at the beach. Margaritas were on the menu for the Austin Hub. The Tampa Hub relaxed with competitive putting at…
As growth of the legal cannabis industry continues to surge in the U.S. – $28.8 billion in 2023 and nearly 500,000 jobs – Brkthru attended two east-coast cannabis events recently. It’s surprising to recall that California was the first state to legalize medical marijuana nearly 30 years ago in 1996. Since then, the medical use…
Naturally those of us in the media industry talk often about media performance. But when we use the word “performance,” are we all saying the same thing? [Hint, hint: we’re not!] So, what is performance, anyway? What it used to be – Thinking back to my very first internet advertising gig, the company I worked…
As winter turns to spring, the snow, ice, and cold turn to green grass, sunshine, and warm weather. If you’re in the Lawn and Landscape industry or Outdoor Power Equipment (OPE) dealer, you know this is the time to get your brand out and to take advantage of the “make or break” seasonality of your…