Is your advertising targeting A 25-54? It’s time to rethink your audience. Age targeting relies on technology to be able to accurately determine what age you are based on a variety of data points. When you place an age requirement, a campaign will filter out anyone it can’t accurately pinpoint, especially with mobile. You risk…

Marketers and digital media buyers are no strangers to the conspicuous and compelling digital trends that came out of the COVID-19 shift in lifestyle and activity. The effects of the pandemic are wide-ranging and complex, but, in marketing terms, the past year made it clear that the consistent increase in CTV/OTT viewing isn’t a trend…

Like any iOS 14.5 user, it’s hard to not look at the prompt and say “of course I don’t want you to track me!” Industry experts estimate that only one in four people choose to allow tracking. Yes, tracking provides a great opportunity for an advertiser — the ability to target ads based on browsing…