“Our mission at Brkthru is to give smaller agencies and clients access to digital ad placement at scale, backed by high-touch support from real humans.” Jeff Hastedt, Co-Founder and Managing Director, shares more about his entrepreneur journey, how he believes #AI will change the landscape of #AdTech and tips for creating a successful career in #advertising.…
“Schools are prioritizing long-form digital outlets like streaming video, connected TV, podcasts, and YouTube, alongside short-form platforms like TikTok, which has grown in popularity across all age groups. However, advertising to Gen-Z presents challenges as targeting regulations tighten. This shift makes the adults in students’ lives even more critical for driving interest and enrollment.” Jeff Hastedt,…
Brkthru team members celebrated the holidays season with colleagues at Hub Hangouts across the country. Our Hub Hangouts are an opportunity for the nearly 200 Brkthru employees in 19 hubs across the country to get together at a location of their choosing to socialize and spend quality time together. The Brkthru Orlando Hub made candles.…
Highly Capitalized Network tracked down Brkthru Director of Client Success Ben Coburn recently at the cannabis industry trade show MJ Unpacked in St. Louis to talk about how Brkthru uses digital media on behalf of our clients in the cannabis industry. Recreational use of cannabis is now legal in 24 states and the District of…
The Brkthru Analytics Team met this week at our Detroit Training Center, and focused on how they will continue to improve the already stellar level of service they provide to our clients. This group, led by Vice President of Analytics Kevin Repine, reviewed major initiatives accomplished in 2024 and mapped plans for 2025, focusing on…
If you’re a small business owner, operator or marketer attending or exhibiting at this Wednesday’s SmallBusinessExpo at the Atlanta Convention Center at Americas Mart, stop by booth 439 to chat with Kriston DeLisio, Patty Racener and Christy Hicks from Brkthru. These pros from our Sales Development and Client Success teams will be sharing how Brkthru…
For cannabis brands still looking to capitalize on the #GreenWednesday (today, 11/27) and Black Friday holiday rush, there’s still time to get the message out. When it comes to Cannabis, the sales cycle is shorter and cannabis retailers can get a quicker response with hashtag#digitaladvertising. Our President Jonathan Mellinger (he/him) sat down with Adam Jackson of Green Market…
Our Hub Hangouts are an opportunity for the nearly 200 Brkthru employees in 19 hubs across the country to get together at a location of their choosing to socialize and spend quality time together. The 757 VA Hub kicked off the beginning of Fall and squeezed in a September Hub Hangout for coffee, co-working, and…
More than 50 members of the Brkthru team participated this week in our Fall 2024 Client Success offsite. Topics covered were the latest updates in digital media tactics, campaign attribution and management, and of course, Brkthru’s competitive advantage of service (we consistently receive an overall client satisfaction score of greater than 90%). Brkthru executive leadership…
More than 7,000 of you viewed our previous podcast “30 minutes w/Brkthru: The Hot 2024 Political Season” in August for insights on how this year’s record spend will impact advertising campaigns. Predicted to top $12.32 BILLION, this avalanche of money will lead to tightening inventories, increasing rates, bumped schedules – and will affect all advertisers,…