Brkthru is once again an official sponsor at this year’s MJ Unpacked #MJUAC25 4/29-5/1 at the Hard Rock Hotel in Atlantic City. If you’re a cannabis industry leader, marketing professional or agency working with cannabis clients and attending MJ Unpacked, stop by booth #1023 to chat with me (Colleen Buzza) and my fellow digital media…
If you’re a small business owner, marketer or agency working with one in New England, we’d love to see you next Tuesday, 4/22 at the Small Business Expoat the Westin Boston Seaport District. Kriston DeLisio and Nicholas Hepner will share how the digital media pros at Brkthru deploy smart strategies to boost engagement, pique interest,…
🍃4/20 is almost here & it’s not too late for #cannabis brands to reach new customers. Karen Cuce, our VP of Strategy, shares tips for diversifying your #ad strategy across streaming TV, music, podcasts and more. The key? Skip the tired “stoner” stereotypes and connect with the growing base of “canna-curious” consumers. Read more in Green…
Check out this Podcast! How Brkthru is Using New AI Tools for Smoother Campaign Reporting. Our own Kevin Repine, Vice President of Analytics, joined a recent audio blog to talk about how Brkthru worked with the NinjaCat to use existing and develop new AI tools to improve delivery of our client campaign reports. Thanks to…
Brkthru Manager of Business Development Corey Dull and Vice President of Marketing Jeffrey Petit recently addressed the Digital Marketing at WMU student organization at Western Michigan University. As the only student-led digital marketing club in the country, this organization works to bring students and industry professionals together through events such as its speaker series, workshops,…
Brkthru team members from across the country spent time together recently during our Hub Hangouts, where employees in 20 hubs across the country to get together at a location of their choosing to socialize and spend quality time together. The Brkthru Tampa Hub cheered on the Tampa Rays on Opening Day in their new home…
For years, the TV industry followed a predictable programming schedule of fall premieres, spring finales, and summer reruns. Think Grey’s Anatomy, The Office, and Friends. That approach worked for broadcast TV, and while it still has its place, it no longer represents the evolved landscape of television. Streaming has changed the game. Platforms like Netflix,…
The NCAA basketball playoffs each Spring are not just a tournament—it’s a national event that commands attention across numerous screens. Every year, 70 million brackets are filled out, and millions of fans tune in, whether they are die-hard supporters, alumni, fantasy players, or casual viewers. The 2024 tournaments broke records and set a new standard…
Congratulations to Brkthru managers who completed our Manager Accelerator Program – Corey Dull, Joslyn Stein, Cindy Corbett, Rachel Collins, Dustin Moody, Ayla Berger, Michael Magliozzi, MBA, Kelly Walkup, Rosalina Munoz, and Alena Anderson! Over the course of this 10-month virtual program, this group of new managers has:-Engaged in 11 monthly huddles to share insights and problem-solve together-Completed 9 modules designed…
It’s not too late to advertise for the big game – Super Bowl ads aren’t the only way to get your brand out there. Most companies can benefit from advertising with the full gameday experience in mind, finding opportunities in high-traffic areas like grocery stores, on social media during the game and more. Our co-founder…