As search engines look to roll out new AI-fueled user experiences, the search world is in a frenzy. But before we dive down the “Search is Dead” rabbit hole, let’s take a step back. At the highest level, the goal of search (paid and organic) has always been to answer a question. Whether it’s “How…
There has been a seismic shift to digital media over the past decade and generations including Gen Z and Alpha (digital natives) are fully immersed in all things digital. Older generations, including Gen X, are taking a more selective approach, balancing their long-standing relationship with linear TV and radio with the lure of digital video…
Following last week’s announcement in which Google took the (reluctantly) anticipated first step in deprecating cookies for 1% of global Chrome users, the immortal ‘Fire Drill’ scene from The Office plays on repeat. “What’s the procedure, everyone? What’s the procedure?” Look, it’s not easy, but we’ve been talking about this since it was a glimmer…
Six members of the Brkthru team were honored as Platinum Performers during our December all-company Town Hall. This time recognition goes to Robert McNair, Dave Dorado, Jordan Barnes, Oscar Labrador, Rosa Munoz and Rachel Collins as those who exhibit the characteristics that embody the Brkthru culture and work ethic. What qualities elevate a Platinum Performer above…
One of our major initiatives for 2023 – employee training – reached its first zenith in December 2023 in which 100% of our 150 employees graduated from Brkthru U. Brkthru U is an immersive, weeklong training program where employees learn about the Brkthru brand, our clients and verticals, departments and processes, and core values, as…
Those of us in the marketing and advertising services industry work pretty darned hard at new business. Hunting for prospects. Jumping on leads. Participating in RFPs and pitches. It’s often said that new business is the lifeblood of a successful marketing services partner business because one way or another an agency will lose every one of its…
The holidays are upon us and there is no better time of year for gathering with friends and family, attending parties, spreading goodwill, and of course, shopping. The stores are crowded, the digital shopping carts are full, and brands and retailers are lining up to position their latest goods for this holiday season. All this…
Sitting among other honorees is truly an honor when your company is once again recognized as one of America’s fastest-growing privately held companies in the Inc. 5000. For the second year-in-a-row, Brkthru made this prestigious list, ranked by the editors of Inc. according to the percentage of growth of their annual revenue over the most-recent three-year period. The…
Community banks have experienced a remarkable resurgence in recent years, gaining the trust of local communities across the country, especially in the face of the challenges that have arisen since 2020. This resurgence has not only restored faith in the banking system, but has also translated into remarkable success in their marketing campaigns. This article…
In the ever-changing landscape of the digital age, social media has seamlessly integrated into our daily lives, reshaping communication, information dissemination, and business strategies. With smartphones becoming ubiquitous, social media engagement has soared, profoundly shaping consumer behavior and societal trends. Traditional platforms like Facebook, Instagram, Twitter, and Snapchat paved the way for modern advertising and…