As winter turns to spring, the snow, ice, and cold turn to green grass, sunshine, and warm weather. If you’re in the Lawn and Landscape industry or Outdoor Power Equipment (OPE) dealer, you know this is the time to get your brand out and to take advantage of the “make or break” seasonality of your…
The annual eTourism Summit 2024 was in Las Vegas recently, and I was fortunate to attend along with hundreds of travel and tourism professionals including DMOs, state and regional travel associations, attractions, cruise lines, airlines and hotels, tour operators and marketers and advertising agencies. This was an opportunity to network and gain a deeper understanding…
Members of the Brkthru Executive and Client Success teams were in Philadelphia for meetings and took time to board the Spirit of Philadelphia on the Delaware River. On board were Director of Client Success Kristine Smith, Director of Sales Development Noah Everist, CRO Tom Connelly, Vice President of Sales Development Nathan Foster, Regional Director of…
At the start of each year since 2019, Brkthru conducts an annual client satisfaction survey, and this year the majority of our clients (more than 8 out of 10) were Extremely or Very Satisfied. But, we don’t conduct a satisfaction survey for the accolades (although we are flattered when we see high scores). This is…
In the past decade, the rise of streaming services has resulted in a groundbreaking shift in the way we consume content and live sports is no exception. Streaming platforms offer fans the flexibility to watch sports on their own terms. This convenience means sports lovers can follow their favorite teams from anywhere and from whatever…
Hey there, home builders and remodelers! There are property owners out there ready to scratch a home improvement itch they’ve been holding off. That urge could mean some good things ahead, but only if you’re in the right place at the right time. So, how do you make that happen? Here are some insights about…
Bringing together 160 team members from across the country this week for our Spring semi-annual All-Company Meeting marked a milestone as our largest get-together ever. We welcomed more than a dozen new employees who joined Brkthru since our Fall 2023 meeting, we learned of major new initiatives to even better serve our clients, we embraced…
Nearly 30 marketers, ad agencies and brands attended Brkthru Live last night in Somerville, NJ. The interactive event covered the hottest topics in marketing and digital media today – emerging trends, the dynamic world of social, how advertisers are coping with the deprecation of cookies, and the impact a heated political year will have on…
The political buzz is picking up for 2024. That means new opportunities and challenges for our clients. Political advertisers want to connect with passionate voters rallying behind their preferred candidates or issues. Non-political advertisers are less then enthused with jam-packed airwaves of local broadcast and the intense surge or regional ad spend. Whatever the target,…
We’ve all been there at one point or another. Standing aghast in disbelief of what just happened. Scratching our head in wonder. How did it come to this? Vowing to never set foot inside that establishment, EVER AGAIN! Customer Service horror stories – they are sadly a dime a dozen and becoming even more frequent…