Nearly 30 marketers, ad agencies and brands attended Brkthru Live last night in Somerville, NJ. The interactive event covered the hottest topics in marketing and digital media today – emerging trends, the dynamic world of social, how advertisers are coping with the deprecation of cookies, and the impact a heated political year will have on…
The political buzz is picking up for 2024. That means new opportunities and challenges for our clients. Political advertisers want to connect with passionate voters rallying behind their preferred candidates or issues. Non-political advertisers are less then enthused with jam-packed airwaves of local broadcast and the intense surge or regional ad spend. Whatever the target,…
We’ve all been there at one point or another. Standing aghast in disbelief of what just happened. Scratching our head in wonder. How did it come to this? Vowing to never set foot inside that establishment, EVER AGAIN! Customer Service horror stories – they are sadly a dime a dozen and becoming even more frequent…
Last week, eight members of Brkthru’s Detroit-area hub get-together welcomed 21 new employees in town for their Brkthru U training (we also had a special guest appearance by Eric Best, our Regional Director of Client Success, in from Minnesota). Brkthru Hub Hangouts is another way our more than 160 employees stay connected, by bringing together…
The First Brkthru U Class of 2024 Inaugurates Brkthru Detroit Training Center! 21 recent additions Brkthru attended our weeklong Brkthru U classes last week, and it was notable for several reasons: · The February Brkthru U class was the first of entirely new employees, having joined in December, January and February. The previous seven classes were…
As more and more states move to legalize cannabis in 2024, this could this be the year that your brand takes off. What’s your marketing plan to reach new cannabis customers? Analysts predict the cannabis market around the world will see huge growth in 2024.Consumers are better informed on products available now in the marketplace…
In the world of advertising, 2024 has emerged as a pivotal year marked by a projected ad spending splurge. US Spend for marketing is projected to see a 10.4% boost, with spending in digital advertising leading the way. An increase in consumer confidence, plus the election and Summer Olympics has brands and businesses upping their…
As search engines look to roll out new AI-fueled user experiences, the search world is in a frenzy. But before we dive down the “Search is Dead” rabbit hole, let’s take a step back. At the highest level, the goal of search (paid and organic) has always been to answer a question. Whether it’s “How…
There has been a seismic shift to digital media over the past decade and generations including Gen Z and Alpha (digital natives) are fully immersed in all things digital. Older generations, including Gen X, are taking a more selective approach, balancing their long-standing relationship with linear TV and radio with the lure of digital video…
Following last week’s announcement in which Google took the (reluctantly) anticipated first step in deprecating cookies for 1% of global Chrome users, the immortal ‘Fire Drill’ scene from The Office plays on repeat. “What’s the procedure, everyone? What’s the procedure?” Look, it’s not easy, but we’ve been talking about this since it was a glimmer…