Our Blog

Brkthru On the Road: What’s Growing @ NLGS ‘24

Brkthru Director of Client Success Ben Coburn attended the 2024 National Lawn and Garden Show this week in St. Louis, meeting with retailers and manufacturers serving the $130-billion US lawn and garden category. At the three-day event were hundreds of buyers with multi-unit independent garden centers, farm and fleet stores, regional chains, department stores, wholesale…

Brkthru Media Team in the Motor City!

The 48-member team of Brkthru media dynamos gathered at our Detroit Training Center this week for a summer department offsite. Theirs was the first department offsite at our recently opened 7,000-square foot facility in Southfield, MI. “This week, the Brkthru Media team got together for our annual department offsite,” said Brkthru Vice President of Media…

Advertisers and Agencies: Shut Out of Live Sports?

Hear how Brkthru gets you in the game with streaming sports opportunities that reach millions of live sports viewers across the country. In our video podcast “30 Minutes w/Brkthru: Streaming Sports,” veteran industry pros talk about the disruption in regional sports networks, the non-network entities that outbid others for programming rights, escalating costs that shut…

On the Road: Brkthru @ NESHCo 2024

The New England Society for Healthcare Communications (NESHCo) Annual Conference was held recently in Newport, RI. It is New England’s premier professional society for healthcare communications, public relations, marketing, advertising and public affairs. Brkthru was grateful to be an exhibiting sponsor, and to connect with some of the brightest minds in healthcare marketing, sharing our…

70 Employees Provide 500 Service Hours During 14 Volunteer Events!

For the third year, Brkthru team members gave their time, energy and hearts performing community service for “31 Days of Service” during our anniversary month of May. We sorted donated clothing, packed food at pantries and delivered meals to help fight hunger, bought and assembled gift bags for a shelter, cared for pets at a…

Ohio Hubs Represent for Brkthru “31 Days of Service”

Members of three Brkthru Hubs in the Buckeye State performed their community service in Columbus, Cincinnati and Medina, OH, during our “31 Days of Service,” commemorating Brkthru’s anniversary month of May. Employees across the country demonstrated our Core Value of Contribution by performing acts of community service. From Ohio: ·  Brkthru Columbus Hub members Colleen Buzza…

3 More Brkthru Hubs Perform Community Service in May!

Members of our NC Triangle, Richmond, VA and the VA 757 hub, contributed to our “31 Days of Service,” commemorating Brkthru’s anniversary month of May by performing acts of community service. · Our NC Triangle Hub volunteered at the The Food Bank of Central & Eastern North Carolina that provides food for friends and neighbors…

Brkthru Dedicates ’31 Days of Service’ in May

“31 Days of Service” commemorates Brkthru’s anniversary month of May by supporting employees with the time off to give back to their communities. We’re sharing all this week how our team members across the country conducted their community service: ·  13 members of the Brkthru Detroit Hub performed their “31 Days of Service” at the Capuchin…

Navigating Hispanic Heritage: Insights Into Digital Behaviors

With Hispanic Heritage Month coming in September, now’s the time for advertisers and agencies to plan for this annual celebration highlighting the rich cultural contributions of Latino communities in the US. Beyond the traditional festivities and cultural events, this month also offers marketers a chance to glimpse into the evolving digital behaviors of this demographic.…

Don’t Overlook Client Satisfaction When Times are Good

Success for those of us in advertising and marketing services hinges on delivering exceptional services AND on keeping clients satisfied. After all, happy clients are more likely to become long-term loyal clients and tend to spend more. That’s where measuring client satisfaction comes in, and why Brkthru is committed to an annual client survey. Our…