Hear how Brkthru gets you in the game with streaming sports opportunities that reach millions of live sports viewers across the country. In our video podcast “30 Minutes w/Brkthru: Streaming Sports,” veteran industry pros talk about the disruption in regional sports networks, the non-network entities that outbid others for programming rights, escalating costs that shut…
40% of US adults report having increased their viewing time on free, ad-supported TV services (FASTs) in the past year, and now nearly two thirds of us watch free platforms, according to Aluma Insights. That’s great news for advertisers and agencies, and not-so-great news for subscription-based providers. Escalating subscription services will not only grow FAST…
During Pride 2024 many brands will show support of the LGBTQ+ community prominently during the month, but many still have a long way to go in representing diversity and inclusivity. True support must be more than rainbow-hued posts. Brkthru agrees. Consumers are giving a more watchful eye to how the brands they buy participate in…
Marketers are quick to label millennials and determine how brands should connect with them. This generation is unique in how they consume and engage with media. As we learn more about this group, we understand that different is good. Brands will only be successful in making those connections, if they recognize that this generation is collaborative, tech…
When ChatGPT (Generative Pre-trained Transformer) began development in 2018 by research organization OpenAI, its goal was to use A.I. for good. Prior to ChatGPT, language models were typically trained on limited amounts of text data, inhibiting their ability to understand and generate human-like language. ChatGPT was trained on an extremely large dataset, allowing it to…
Brkthru Senior Director of Client Success Shannon Walion Dominguez joined the podcast The Bank Marketing Show to discuss tactics to help banks navigate the current economy and how Brkthru reaches banking customers with digital media. Give it a listen. Nice job Shannon!
For digital marketers, the last couple of years has been unique and important. Access to customer data is slowly becoming more and more limited with IOS14 changes and browsers killing the 3rd party cookie. GDPR and other laws are becoming stricter with no signs of this trend slowing. Turns out this has been for a…
The digital media experts from Brkthru spell it out in our latest POV: It’s not ads versus AI. It’s ads through AI. Search is evolving – and AI is at the forefront. OpenAI, holding the largest share of the AI market at 22%, is making moves to challenge Google’s dominance. Yet, Google remains a stronghold…
The Brkthru Charlotte Hub performed a valuable community service recently on cleanup duty at Camp Greene Park. Camp Greene was a United States Army facility during the early 20th century, and today is a 27-acre park nestled in the heart of Charlotte. Brkthru celebrates its anniversary each year in May with a commitment to give…
It’s very fitting that the Brkthru Detroit Hub is the first group this year to perform a community service project for our “31 Days of Service” initiative. Ten Brkthru team members from Southeast Michigan and Northwest Ohio worked planting 13 trees for an urban park renewal project with The Greening of Detroit. Since 1989, this…
Brkthru is once again an official sponsor at this year’s MJ Unpacked #MJUAC25 4/29-5/1 at the Hard Rock Hotel in Atlantic City. If you’re a cannabis industry leader, marketing professional or agency working with cannabis clients and attending MJ Unpacked, stop by booth #1023 to chat with me (Colleen Buzza) and my fellow digital media…
If you’re a small business owner, marketer or agency working with one in New England, we’d love to see you next Tuesday, 4/22 at the Small Business Expoat the Westin Boston Seaport District. Kriston DeLisio and Nicholas Hepner will share how the digital media pros at Brkthru deploy smart strategies to boost engagement, pique interest,…
🍃4/20 is almost here & it’s not too late for #cannabis brands to reach new customers. Karen Cuce, our VP of Strategy, shares tips for diversifying your #ad strategy across streaming TV, music, podcasts and more. The key? Skip the tired “stoner” stereotypes and connect with the growing base of “canna-curious” consumers. Read more in Green…
Check out this Podcast! How Brkthru is Using New AI Tools for Smoother Campaign Reporting. Our own Kevin Repine, Vice President of Analytics, joined a recent audio blog to talk about how Brkthru worked with the NinjaCat to use existing and develop new AI tools to improve delivery of our client campaign reports. Thanks to…
Brkthru Manager of Business Development Corey Dull and Vice President of Marketing Jeffrey Petit recently addressed the Digital Marketing at WMU student organization at Western Michigan University. As the only student-led digital marketing club in the country, this organization works to bring students and industry professionals together through events such as its speaker series, workshops,…
Brkthru team members from across the country spent time together recently during our Hub Hangouts, where employees in 20 hubs across the country to get together at a location of their choosing to socialize and spend quality time together. The Brkthru Tampa Hub cheered on the Tampa Rays on Opening Day in their new home…
For years, the TV industry followed a predictable programming schedule of fall premieres, spring finales, and summer reruns. Think Grey’s Anatomy, The Office, and Friends. That approach worked for broadcast TV, and while it still has its place, it no longer represents the evolved landscape of television. Streaming has changed the game. Platforms like Netflix,…