Hear how Brkthru gets you in the game with streaming sports opportunities that reach millions of live sports viewers across the country. In our video podcast “30 Minutes w/Brkthru: Streaming Sports,” veteran industry pros talk about the disruption in regional sports networks, the non-network entities that outbid others for programming rights, escalating costs that shut…
40% of US adults report having increased their viewing time on free, ad-supported TV services (FASTs) in the past year, and now nearly two thirds of us watch free platforms, according to Aluma Insights. That’s great news for advertisers and agencies, and not-so-great news for subscription-based providers. Escalating subscription services will not only grow FAST…
During Pride 2024 many brands will show support of the LGBTQ+ community prominently during the month, but many still have a long way to go in representing diversity and inclusivity. True support must be more than rainbow-hued posts. Brkthru agrees. Consumers are giving a more watchful eye to how the brands they buy participate in…
Marketers are quick to label millennials and determine how brands should connect with them. This generation is unique in how they consume and engage with media. As we learn more about this group, we understand that different is good. Brands will only be successful in making those connections, if they recognize that this generation is collaborative, tech…
When ChatGPT (Generative Pre-trained Transformer) began development in 2018 by research organization OpenAI, its goal was to use A.I. for good. Prior to ChatGPT, language models were typically trained on limited amounts of text data, inhibiting their ability to understand and generate human-like language. ChatGPT was trained on an extremely large dataset, allowing it to…
Brkthru Senior Director of Client Success Shannon Walion Dominguez joined the podcast The Bank Marketing Show to discuss tactics to help banks navigate the current economy and how Brkthru reaches banking customers with digital media. Give it a listen. Nice job Shannon!
For digital marketers, the last couple of years has been unique and important. Access to customer data is slowly becoming more and more limited with IOS14 changes and browsers killing the 3rd party cookie. GDPR and other laws are becoming stricter with no signs of this trend slowing. Turns out this has been for a…
The NCAA basketball playoffs each Spring are not just a tournament—it’s a national event that commands attention across numerous screens. Every year, 70 million brackets are filled out, and millions of fans tune in, whether they are die-hard supporters, alumni, fantasy players, or casual viewers. The 2024 tournaments broke records and set a new standard…
Congratulations to Brkthru managers who completed our Manager Accelerator Program – Corey Dull, Joslyn Stein, Cindy Corbett, Rachel Collins, Dustin Moody, Ayla Berger, Michael Magliozzi, MBA, Kelly Walkup, Rosalina Munoz, and Alena Anderson! Over the course of this 10-month virtual program, this group of new managers has:-Engaged in 11 monthly huddles to share insights and problem-solve together-Completed 9 modules designed…
It’s not too late to advertise for the big game – Super Bowl ads aren’t the only way to get your brand out there. Most companies can benefit from advertising with the full gameday experience in mind, finding opportunities in high-traffic areas like grocery stores, on social media during the game and more. Our co-founder…
51 members of the Brkthru Client Success, Sales Development and Business Development teams worked this week in Southfield, MI, to plot their game plans for 2025 and participate in valuable in-person training. The agenda included prospecting and qualifying leads, networking, developing strategies and proposals. And of course, there was plenty of time for energizing team-building…
As the digital media partner for the National Baseball Hall of Fame and Museum in Cooperstown, NY, Brkthru leads campaigns to drive attendance to the Hall of Fame and promote sales of player plaques, memorabilia, apparel and more in the museum shop and online. The Baseball Hall of Fame planned to announce the 2025 inductees…
“Our mission at Brkthru is to give smaller agencies and clients access to digital ad placement at scale, backed by high-touch support from real humans.” Jeff Hastedt, Co-Founder and Managing Director, shares more about his entrepreneur journey, how he believes #AI will change the landscape of #AdTech and tips for creating a successful career in #advertising.…
“Schools are prioritizing long-form digital outlets like streaming video, connected TV, podcasts, and YouTube, alongside short-form platforms like TikTok, which has grown in popularity across all age groups. However, advertising to Gen-Z presents challenges as targeting regulations tighten. This shift makes the adults in students’ lives even more critical for driving interest and enrollment.” Jeff Hastedt,…
Brkthru team members celebrated the holidays season with colleagues at Hub Hangouts across the country. Our Hub Hangouts are an opportunity for the nearly 200 Brkthru employees in 19 hubs across the country to get together at a location of their choosing to socialize and spend quality time together. The Brkthru Orlando Hub made candles.…
Highly Capitalized Network tracked down Brkthru Director of Client Success Ben Coburn recently at the cannabis industry trade show MJ Unpacked in St. Louis to talk about how Brkthru uses digital media on behalf of our clients in the cannabis industry. Recreational use of cannabis is now legal in 24 states and the District of…
The Brkthru Analytics Team met this week at our Detroit Training Center, and focused on how they will continue to improve the already stellar level of service they provide to our clients. This group, led by Vice President of Analytics Kevin Repine, reviewed major initiatives accomplished in 2024 and mapped plans for 2025, focusing on…