Hear how Brkthru gets you in the game with streaming sports opportunities that reach millions of live sports viewers across the country. In our video podcast “30 Minutes w/Brkthru: Streaming Sports,” veteran industry pros talk about the disruption in regional sports networks, the non-network entities that outbid others for programming rights, escalating costs that shut…
40% of US adults report having increased their viewing time on free, ad-supported TV services (FASTs) in the past year, and now nearly two thirds of us watch free platforms, according to Aluma Insights. That’s great news for advertisers and agencies, and not-so-great news for subscription-based providers. Escalating subscription services will not only grow FAST…
During Pride 2024 many brands will show support of the LGBTQ+ community prominently during the month, but many still have a long way to go in representing diversity and inclusivity. True support must be more than rainbow-hued posts. Brkthru agrees. Consumers are giving a more watchful eye to how the brands they buy participate in…
Marketers are quick to label millennials and determine how brands should connect with them. This generation is unique in how they consume and engage with media. As we learn more about this group, we understand that different is good. Brands will only be successful in making those connections, if they recognize that this generation is collaborative, tech…
When ChatGPT (Generative Pre-trained Transformer) began development in 2018 by research organization OpenAI, its goal was to use A.I. for good. Prior to ChatGPT, language models were typically trained on limited amounts of text data, inhibiting their ability to understand and generate human-like language. ChatGPT was trained on an extremely large dataset, allowing it to…
Brkthru Senior Director of Client Success Shannon Walion Dominguez joined the podcast The Bank Marketing Show to discuss tactics to help banks navigate the current economy and how Brkthru reaches banking customers with digital media. Give it a listen. Nice job Shannon!
For digital marketers, the last couple of years has been unique and important. Access to customer data is slowly becoming more and more limited with IOS14 changes and browsers killing the 3rd party cookie. GDPR and other laws are becoming stricter with no signs of this trend slowing. Turns out this has been for a…
If you’re a small business owner, marketer or agency working with one in New England, we’d love to see you next Tuesday, 4/22 at the Small Business Expoat the Westin Boston Seaport District. Kriston DeLisio and Nicholas Hepner will share how the digital media pros at Brkthru deploy smart strategies to boost engagement, pique interest,…
🍃4/20 is almost here & it’s not too late for hashtag#cannabis brands to reach new customers. Karen Cuce, our VP of Strategy, shares tips for diversifying your hashtag#ad strategy across streaming TV, music, podcasts and more. The key? Skip the tired “stoner” stereotypes and connect with the growing base of “canna-curious” consumers. Read more in Green…
Check out this Podcast! How Brkthru is Using New AI Tools for Smoother Campaign Reporting. Our own Kevin Repine, Vice President of Analytics, joined a recent audio blog to talk about how Brkthru worked with the NinjaCat to use existing and develop new AI tools to improve delivery of our client campaign reports. Thanks to…
Brkthru Manager of Business Development Corey Dull and Vice President of Marketing Jeffrey Petit recently addressed the Digital Marketing at WMU student organization at Western Michigan University. As the only student-led digital marketing club in the country, this organization works to bring students and industry professionals together through events such as its speaker series, workshops,…
Brkthru team members from across the country spent time together recently during our Hub Hangouts, where employees in 20 hubs across the country to get together at a location of their choosing to socialize and spend quality time together. The Brkthru Tampa Hub cheered on the Tampa Rays on Opening Day in their new home…
For years, the TV industry followed a predictable programming schedule of fall premieres, spring finales, and summer reruns. Think Grey’s Anatomy, The Office, and Friends. That approach worked for broadcast TV, and while it still has its place, it no longer represents the evolved landscape of television. Streaming has changed the game. Platforms like Netflix,…
The NCAA basketball playoffs each Spring are not just a tournament—it’s a national event that commands attention across numerous screens. Every year, 70 million brackets are filled out, and millions of fans tune in, whether they are die-hard supporters, alumni, fantasy players, or casual viewers. The 2024 tournaments broke records and set a new standard…
Congratulations to Brkthru managers who completed our Manager Accelerator Program – Corey Dull, Joslyn Stein, Cindy Corbett, Rachel Collins, Dustin Moody, Ayla Berger, Michael Magliozzi, MBA, Kelly Walkup, Rosalina Munoz, and Alena Anderson! Over the course of this 10-month virtual program, this group of new managers has:-Engaged in 11 monthly huddles to share insights and problem-solve together-Completed 9 modules designed…
It’s not too late to advertise for the big game – Super Bowl ads aren’t the only way to get your brand out there. Most companies can benefit from advertising with the full gameday experience in mind, finding opportunities in high-traffic areas like grocery stores, on social media during the game and more. Our co-founder…
51 members of the Brkthru Client Success, Sales Development and Business Development teams worked this week in Southfield, MI, to plot their game plans for 2025 and participate in valuable in-person training. The agenda included prospecting and qualifying leads, networking, developing strategies and proposals. And of course, there was plenty of time for energizing team-building…