Hear how Brkthru gets you in the game with streaming sports opportunities that reach millions of live sports viewers across the country. In our video podcast “30 Minutes w/Brkthru: Streaming Sports,” veteran industry pros talk about the disruption in regional sports networks, the non-network entities that outbid others for programming rights, escalating costs that shut…
40% of US adults report having increased their viewing time on free, ad-supported TV services (FASTs) in the past year, and now nearly two thirds of us watch free platforms, according to Aluma Insights. That’s great news for advertisers and agencies, and not-so-great news for subscription-based providers. Escalating subscription services will not only grow FAST…
During Pride 2024 many brands will show support of the LGBTQ+ community prominently during the month, but many still have a long way to go in representing diversity and inclusivity. True support must be more than rainbow-hued posts. Brkthru agrees. Consumers are giving a more watchful eye to how the brands they buy participate in…
Marketers are quick to label millennials and determine how brands should connect with them. This generation is unique in how they consume and engage with media. As we learn more about this group, we understand that different is good. Brands will only be successful in making those connections, if they recognize that this generation is collaborative, tech…
When ChatGPT (Generative Pre-trained Transformer) began development in 2018 by research organization OpenAI, its goal was to use A.I. for good. Prior to ChatGPT, language models were typically trained on limited amounts of text data, inhibiting their ability to understand and generate human-like language. ChatGPT was trained on an extremely large dataset, allowing it to…
Brkthru Senior Director of Client Success Shannon Walion Dominguez joined the podcast The Bank Marketing Show to discuss tactics to help banks navigate the current economy and how Brkthru reaches banking customers with digital media. Give it a listen. Nice job Shannon!
For digital marketers, the last couple of years has been unique and important. Access to customer data is slowly becoming more and more limited with IOS14 changes and browsers killing the 3rd party cookie. GDPR and other laws are becoming stricter with no signs of this trend slowing. Turns out this has been for a…
Highly Capitalized Network tracked down Brkthru Director of Client Success Ben Coburn recently at the cannabis industry trade show MJ Unpacked in St. Louis to talk about how Brkthru uses digital media on behalf of our clients in the cannabis industry. Recreational use of cannabis is now legal in 24 states and the District of…
The Brkthru Analytics Team met this week at our Detroit Training Center, and focused on how they will continue to improve the already stellar level of service they provide to our clients. This group, led by Vice President of Analytics Kevin Repine, reviewed major initiatives accomplished in 2024 and mapped plans for 2025, focusing on…
If you’re a small business owner, operator or marketer attending or exhibiting at this Wednesday’s SmallBusinessExpo at the Atlanta Convention Center at Americas Mart, stop by booth 439 to chat with Kriston DeLisio, Patty Racener and Christy Hicks from Brkthru. These pros from our Sales Development and Client Success teams will be sharing how Brkthru…
For cannabis brands still looking to capitalize on the #GreenWednesday (today, 11/27) and Black Friday holiday rush, there’s still time to get the message out. When it comes to Cannabis, the sales cycle is shorter and cannabis retailers can get a quicker response with hashtag#digitaladvertising. Our President Jonathan Mellinger (he/him) sat down with Adam Jackson of Green Market…
Our Hub Hangouts are an opportunity for the nearly 200 Brkthru employees in 19 hubs across the country to get together at a location of their choosing to socialize and spend quality time together. The 757 VA Hub kicked off the beginning of Fall and squeezed in a September Hub Hangout for coffee, co-working, and…
More than 50 members of the Brkthru team participated this week in our Fall 2024 Client Success offsite. Topics covered were the latest updates in digital media tactics, campaign attribution and management, and of course, Brkthru’s competitive advantage of service (we consistently receive an overall client satisfaction score of greater than 90%). Brkthru executive leadership…
More than 7,000 of you viewed our previous podcast “30 minutes w/Brkthru: The Hot 2024 Political Season” in August for insights on how this year’s record spend will impact advertising campaigns. Predicted to top $12.32 BILLION, this avalanche of money will lead to tightening inventories, increasing rates, bumped schedules – and will affect all advertisers,…
For the first time ever, Brkthru is happy to announce our initial group of Core Value Award winners. These awards help us celebrate our employees who embody, exemplify, and uphold our Brkthru values in their interactions with both our internal teams and our clients. Together, these awards represent individuals that care deeply about our people, help foster…
Several times each year, senior leadership at Brkthru names Platinum Performers, those select employees who always put clients first by finding ways to say yes, seek out creative solutions to challenges, lend a hand to their colleagues and maintain a positive attitude. While we were at the Borgata Casino & Resort in Altantic City, NJ,…
The Brkthru team of nearly 200 employees gathered recently at the Borgata in Atlantic City for our Fall 2024 All-Company Meeting with the theme of Brkthru Empire! In addition to our typical semi-annual, all-company get togethers of business updates, key initiatives and department breakouts, this time we included an in-person signing day for our yearly…