If you’re an advertiser, agency or media buyer who handles Business-to-Business marekting, this is a podcast you won’t want to miss. B2B marketing is vital to the US economy, and media pros Tom Leone from Brkthru and Joe Paratore from AdDaptive share smart digital media strategies in our latest podcast.
Even though B2B is projected to be an impressive $18.4 billion ad spend in 2024, it’s just 6% of the advertising total. Considering that every product or service must first be sold in and through before it gets to an end user (that’s what B2B is all about), shouldn’t B2B advertising get even more attention (and budget?).
B2B decision makers are evaluating purchasing, specifying, stocking partnerships and influencing decisions earlier than ever, and they’re turning to more digital formats just in their personal lives. They’re digital first; managing their B2B journey on their own terms and time. They’re not just waiting for a sales call or to attend a trade show – 60% go to suppliers’ websites, 55% attend a webinar hosted by the supplier, 52% conduct their own research on suppliers and 50% evaluate suppliers on peer review sites. That’s why digital media should play a bigger part in your B2B marketing plans.
Click the link below to watch our “B2B and Digital” podcast, and reach out to start a conversation: