Nearly 30 marketers, ad agencies and brands attended Brkthru Live last night in Somerville, NJ. The interactive event covered the hottest topics in marketing and digital media today – emerging trends, the dynamic world of social, how advertisers are coping with the deprecation of cookies, and the impact a heated political year will have on advertising strategies, tactics , budgets and availabilities.
The evening began with a fireside chat between Brkthru’s Vice President of Media Services Tom Leone and Mike Daley, Agency Partner Manager at TikTok. Mike shared interesting facts about the meteoric adoption of TikTok, growth of several user groups (and not just tweens, teens and young adults) and some big ideas for how products and services advertisers can leverage the platform.
Brkthru Chief Revenue Officer Tom Connelly moderated a panel that included Aha! Agency Founder and Managing Director Jeff Hecht, Founder and Global Head of Content at MD Inc. Monica Dema and our own Director of Sales Development Noah Everist. They covered a wide range of pressing topics for marketers, such ensuring ROI and ROAS for clients and how agencies and advertisers are exploring or using AI.
In addition to valuable content, there was ample time to network and socialize.
If you missed this event in Central New Jersey, stay tuned for future Brkthru Live events in select markets. For more information about everything in paid digital media, reach out to the pros at brkthrumarketing@brkthru.com and let’s start a conversation.
Thank you to those who attended!