One of the greatest fallacies I hear in our industry centers around the role data plays in decision making. The myth is that by collecting and reviewing data, it will tell your teams what the next steps should be. The truth is that the right data can provide answers to your team members and decision makers so that they can make educated decisions on next steps. The human reasoning element in marketing and making decisions is something that will never not be needed.
Many tech companies will lead you to believe that their tool will solve all your problems and tell you exactly what to do to be successful. At BrkThru we believe that the role of data is to enable our industry experts to make our client’s $1 spend like $10. It is the ability for our industry experts to have access to the information that lets them do what they do best. Execute amazing campaigns that drive real results.
