The travel and hospitality industry is bracing for a potential slowdown. For Destination Marketing Organizations (DMOs), there are strategic ways to navigate this shift. Our VP of Client Services Elizabeth Brooks lays out her eight recommendations for 2025 in Hospitality Net.
For Destination Marketing Organizations (DMOs), there are strategic ways to navigate this shift:
Don’t try to target every traveler
Do define your business goals
Don’t focus exclusively on known or returning travelers
Do feed the funnel with new prospects
Don’t overlook partnership and co-ops
Do set aside a contingency fund
Don’t expect all marketing decision-makers to understand digital marketing
Do use data to tell a story
Liz shares more thoughts with @HospitalityNet in her latest article here:
