Almost dormant at the start of a worldwide pandemic, meeting in person is back and valued more than ever. The $500 billion US industry remains changed with a new approach to hybrid meetings among other shifting patterns. As meeting professionals race to adapt, it presents an opportunity for Destination Marketing Organizations (DMOs) to modify their…
We’re witnessing real-time change in the Connected TV landscape, giving advertisers a chance to capitalize on changing consumer behavior. As Netflix loses subscribers and ad-supported apps like Pluto TV gain, Brkthru sees a big opportunity for our clients. First, let’s examine the difference between AVOD and SVOD. AVOD: Advertising-based Video on Demand is generally free…
Whether to a favorite vacation spot or an exciting, new destination, we love to travel. Travel that was on the backburner due to unprecedented times is now moving back to the forefront. When looking at a survey conducted by Statista in 2022, we noted that compared to 2019 more than 33% of travelers spent less…
Recent news of the Apple TV+ exclusive deal with Major League Baseball to air Friday night games on its streaming platform is another example of how Americans continue to move from traditional forms of media (broadcast and cable TV, and terrestrial radio) to follow sports via digital. Apple jumps into major league sports with Amazon,…
Have you heard of SOS, or Shiny Object Syndrome? It’s the tendency to chase what’s new rather than staying focused on a current plan. The behavior is like that of a child. My three-year-old is attracted to things she’s never seen before. but what’s impressive is how quickly she loses interest in that item. I’m…
Unpacking the Latest Changes in Its Digital Advertising Ecosystem The mere mention of the word Facebook, now Meta, often elicits an emotional response among many of us. And rightfully so. Scandals abound in every direction – privacy violations, proliferation of disinformation, content moderation troubles, accusations of anticompetitive behavior, political manipulation, and deleterious mental health concerns…