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Meta’s Attempts at Revenue Reconciliation

In the second quarter, Meta posted its first-ever YoY revenue decline with the average price per ad on the platform decreasing 14%. Early forecasts for Meta’s worldwide ad revenue was around $130 billion for 2022, but as we near year-end, that prediction is looking very unlikely. In response to disappointing Q2 and Q3 results, Meta…

It’s the Strategy, Stupid!

Forgive the aggressive title, but I need your attention. Our job at Brkthru is to do our best to enhance our agency partners’ relationships with their end clients. Great products, on-time and accurate reporting, campaign optimizations and results are extremely important, but what clients really look for from their advertising agencies is strategy! A new study…

Surprising Resurgences: Out-of-Home and QR Codes

Who could have imagined a few years ago that Out-of-Home and the once-maligned QR Code would rise again as viable marketing tools post-pandemic. Increased vaccine rates helped much of the world reopen and begin to venture out of their homes, we adapted to fewer “hands on” information sources, and marketers shifted how they reach key…

2023 Digital Marketing Forecast_ Sunny with a Chance of Storms

Some may say events of the past two years in digital marketing could be characterized as cataclysmic. Together as an industry, we’ve worked to take shelter, secure the windows, prepare our readiness kits, and bolster our communication plans. But what fronts are moving across the marketing Doppler as we look to 2023? More than we…

Apple Takes Bites at Ad Dollars

Apple has been making a slow, but not so subtle move into the ad industry over the past year. When Apple released iOS 14.5 in April 2021, their App Tracking Transparency (ATT) feature rattled the industry as iPhone users began opting out of tracking across other apps and websites. What Apple deems a privacy-centered move…

New Format, Who Dis?

Google announced they are changing the format of their search ads on the Search Engine Results Page (SERP). Say “so long” to the ads label and get ready for the new sponsored label at the top left of the ads. But wait…there’s more! Google wants to also add the business name and logo to the…

The Art in Analytics: Data & Tools Do Not Replace People

Many organizations love to tout their shiny objects and solutions that guarantee success and wild profit. Once you have been promised the world and sign on the line, the realization sets in that you may have missed some fine print on how successful that tool would make you.  This is a story we often hear from…

Brkthru the Uncertainty –– Advertising in the Face of Recession 

This may sound biased coming from a decade-long marketer, but here is why you should continue strategically marketing during a recession.  During times of recession, many advertisers tend to decrease marketing budgets and consumers become more strict with their spending. As sales begin to drop, businesses will often cut costs, drop prices, and put new…

Digital Out-of-Home: A Shining Beacon Post-Pandemic

The rebound continues! Like many businesses, out-of-home advertising overall took a hit during the pandemic as many consumers sheltered at home and restricted their travel. 2022 continues to show a bounce back with out-of-home advertising, but the rising star is digital out-of-home (DOOH) ushering in a new normal. Consumers are reemerging, traveling, attending events, and…

NFL 2022: Major Plays On and Off the Field

The NFL business model for decades relied on simplicity to reach the most fans. For Sunday games, football sports fans could just flip on Fox or CBS. Today there are no fewer than 20 ways to watch or listen to NFL games – 16 via streaming, cable or broadcast TV; three streaming or terrestrial radio…