Being the data geek and marketing lover that I am, I sit here with a huge smile on my face looking at the cover of L.L. Bean’s 2023 Christmas catalog. I just watched GWI/PMG’s joint webinar on a study they conducted in September on 2023 holiday season spending, attitudes, and behavior. Kudos to the marketing…
An interview with Pamela Villasenor by Dave Dorado, Brkthru Special Projects Manager November is National Native American Heritage Month and what started at the turn of the century as an effort to gain a day of recognition for the significant contributions the first Americans made to the establishment and growth of the U.S., has resulted…
In the past decade, the rise of streaming services has resulted in a groundbreaking shift in the way we consume content and live sports is no exception. Streaming platforms offer fans the flexibility to watch sports on their own terms. This convenience means sports lovers can follow their favorite teams from anywhere and from whatever…
Members of the Brkthru southeast Michigan, Detroit and Northwest Ohio crew enjoyed crisp Autumn weather by participating in our first monthly Hub Hangout event. Corey, Stephen, Heather, Kathleen, Greg, Ben, Jeff and Mr. Duff spent the afternoon at Three Cedars Farm in Northville, MI, to pick pumpkins, take a hayride, sip apple cider and gobble…
In the fast-paced world of digital advertising, brands need to make smart choices to stand out and connect with their audiences effectively. While some brands and agencies opt for a self-serve approach using DIY platforms (such as Centro or Google for example), partnering with a digital advertising agency with white glove managed service brings significant…
At Brkthru, we firmly believe our people are our intellectual property. We don’t hold patents on proprietary technology and our trade secrets can, in theory, be replicated by anyone. In fact, we’ll willingly share the key ingredient. What makes Brkthru, and our people, so remarkable? One singular word – service. Service can be defined in…
Brkthru was proud to participate in this week’s IGLTA global convention in San Juan, PR. Jason Twigg, Director of Client Success, represented Brkthru at the 40th anniversary event and spent time learning, networking and sharing the Brkthru extensive experience leading LGBTQ+ travel and tourism digital media campaigns. More than 400 IGLTA members attended this year’s…
The team at Brkthru was honored to participate in the 2023 Visit Phoenix Annual Meeting, and to leverage our expertise in paid digital media to bring leisure and business travelers to Greater Phoenix! “Brkthru was grateful to participate in the Visit Phoenix Annual Meeting last week,” said Director of Client Success Dustin Moody, who attended…
Brkthru is honored to have been selected as one of only a few agencies in North America to participate in TikTok Immersion Day. Members of the Brkthru leadership team – Tom Leone, VP of Media Services; Tom Connelly, CRO; Jonathan Mellinger, COO; and Karen Cuce, VP of Strategy – spent the day with TikTok representative, Erica Riordan,…
Brkthru is proud to be an official sponsor at this year’s MJ Unpacked at the Motor City Casino, a distinctive event serving cannabis retailers and brands. If you’re a cannabis industry leader, marketing professional or agency working with cannabis clients, stop by booth #114 to learn how Brkthru successful reaches cannabis consumers with paid digital…