One of the greatest fallacies I hear in our industry centers around the role data plays in decision making. The myth is that by collecting and reviewing data, it will tell your teams what the next steps should be. The truth is that the right data can provide answers to your team members and decision…
As the exponential growth of OTT/Connected TV looks to continue through 2021 and beyond, where does that leave the local advertiser? Connected TVs reach has great value for brands outside of Frito-Lay, GM, or other household names but many small and local businesses don’t believe they should be on TV because they simply cannot compete…
Is your advertising targeting A 25-54? It’s time to rethink your audience. Age targeting relies on technology to be able to accurately determine what age you are based on a variety of data points. When you place an age requirement, a campaign will filter out anyone it can’t accurately pinpoint, especially with mobile. You risk…
Marketers and digital media buyers are no strangers to the conspicuous and compelling digital trends that came out of the COVID-19 shift in lifestyle and activity. The effects of the pandemic are wide-ranging and complex, but, in marketing terms, the past year made it clear that the consistent increase in CTV/OTT viewing isn’t a trend…
Like any iOS 14.5 user, it’s hard to not look at the prompt and say “of course I don’t want you to track me!” Industry experts estimate that only one in four people choose to allow tracking. Yes, tracking provides a great opportunity for an advertiser — the ability to target ads based on browsing…