Almost dormant at the start of a worldwide pandemic, meeting in person is back and valued more than ever. The $500 billion US industry remains changed with a new approach to hybrid meetings among other shifting patterns. As meeting professionals race to adapt, it presents an opportunity for Destination Marketing Organizations (DMOs) to modify their…
The Brkthru team in Florida – Chris Harang, Lauren Mangini, Patty Racener and Nathan Foster – helped care for infants and toddlers in the childcare center of Metropolitan Ministries, a Tampa-based organization providing services for homeless and at-risk families. Most of these families are there due to domestic violence situations. When mothers are trying to…
Reaching a Market in Flux. The commercial real estate environment has been shaken up since 2020. We see increased inventory in some areas, and very competitive demand in others, like investment properties. In order to capitalize on the growth, and get ahead of the competition, the marketing and media experts at Brkthru recommend that commercial…
It’s heartening that Juneteenth (also known as Freedom Day or Jubilee Day) is now a Federal Holiday, and to feel the energy around a historic moment previously only recognized by those in the minority. Juneteenth celebrates the emancipation of the last enslaved Black Americans. On June 19, 1865, about 2,000 Union troops arrived in Galveston,…
Our Client Success Director in Northern Illinois, Randy Sidell, helped pack more than two tons of food at the Northern Illinois Food Bank, which serves 13 counties across Illinois providing 250,000 meals a day. As Brkthru celebrates its fifth anniversary, we’re giving our dedicated team members time off to serve a charity, cause, or community service of…
If you’re responsible for marketing for a restaurant, golf course, movie theater, grocery store, sporting event or venue, here’s a heads up – Father’s Day 2022 is expected to be brisk for you this year. And now’s the time, and digital advertising is the best way, to get in front of those spending the most…
With the same can-do attitude he brings every day to Brkthru, our own Director of Analytics Kevin Repine spent an afternoon coring several hundred apples to prepare them to be dried and shipped to Ukraine as food supplies for those affected by the war. Kevin worked with Sus Manos Gleaners of Grand Rapids, MI, whose…
The red-hot housing market is starting to cool, after two years of soaring prices and shrinking inventory. According to the National Association of Realtors, existing-home sales fell for the third straight month in April 2022. Sales were down 2.4% from March and 5.9% from one year ago. Rising home prices and mortgage rates are reducing…
Every day of every month, and not just during Pride Month, Brkthru is committed to ensure each employee is their true self, where each succeeds in an inclusive environmentthat meets the needs of our employees and clients. We also believe it is our responsibility as connectors and communicators to reach diverse, multicultural audiences by targeting…
We’re witnessing real-time change in the Connected TV landscape, giving advertisers a chance to capitalize on changing consumer behavior. As Netflix loses subscribers and ad-supported apps like Pluto TV gain, Brkthru sees a big opportunity for our clients. First, let’s examine the difference between AVOD and SVOD. AVOD: Advertising-based Video on Demand is generally free…