This may sound biased coming from a decade-long marketer, but here is why you should continue strategically marketing during a recession. During times of recession, many advertisers tend to decrease marketing budgets and consumers become more strict with their spending. As sales begin to drop, businesses will often cut costs, drop prices, and put new…
The rebound continues! Like many businesses, out-of-home advertising overall took a hit during the pandemic as many consumers sheltered at home and restricted their travel. 2022 continues to show a bounce back with out-of-home advertising, but the rising star is digital out-of-home (DOOH) ushering in a new normal. Consumers are reemerging, traveling, attending events, and…
The NFL business model for decades relied on simplicity to reach the most fans. For Sunday games, football sports fans could just flip on Fox or CBS. Today there are no fewer than 20 ways to watch or listen to NFL games – 16 via streaming, cable or broadcast TV; three streaming or terrestrial radio…
Slower Ad Market as the Finish Line Nears With the last month of the political ad spending cycle in full force, several recent announcements have made planning those final dollars even more important as we approach the last few weeks. Restrictions announced recently on political advertising by Facebook’s parent META and on political fundraising by…
As a Latina working in the digital advertising space, I share many of the author’s sentiments in this AdAge article. It’s important to me that my community is fairly represented and that Hispanic Heritage Month is seen as an opportunity to showcase our diversity and success. At Brkthru, we know one size does not fit…
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Whatever your views and opinions of the political landscape in the United States are, one thing is for sure – there has never been more explosive growth in digital political advertising dollars in our country’s history. Controversy and chaos create interest and with the 2022 midterm elections being held on November 8, there may not…
We’ve all been on a smart device and going about our business –– work emails, paying bills, checking-in on friends, or going down an online rabbit hole (did you know that hummingbirds are the only birds that can fly backwards?) – and an ad appears for something you never knew you needed: an electronic gumball…
As the reality of the pandemic started to set in, franchise business owners began to quickly pivot, finding ways to continue doing business and to connect with their customers. Every type of franchise business faced this unforeseen challenge. Restaurants and QSR chains implemented online ordering and curbside pickup, and many other verticals – from franchised tool…
Making the 2022 list of the Inc. 5000 Fastest-Growing Companies is an honor for Brkthru. At number 1,843, Brkthru is just about in the top third of the rankings. What we are most proud of, and most relevant to our clients and employees, is our ranking at #150 in the Advertising and Marketing category (out…