Some may say events of the past two years in digital marketing could be characterized as cataclysmic. Together as an industry, we’ve worked to take shelter, secure the windows, prepare our readiness kits, and bolster our communication plans. But what fronts are moving across the marketing Doppler as we look to 2023? More than we…
The first “Giving Tuesday” was held in 2012 with the goal to encourage generosity to “unleash the power of the people and organizations to transform their communities and the world.” This November 29th will mark the 10th annual Giving Tuesday. Over the years, hundreds of millions of people have joined the movement to give and…
If you feel like the holiday season beckons earlier each year, it’s not just the sugar-plums dancing in your head. From a consumer perspective, early shopping has become a habit. Sales events like the Amazon Prime Early Access Sale, Target’s Deal Days, and Walmart’s Rollbacks and More spurred holiday spending in the first half of…
For digital marketers, the last couple of years has been unique and important. Access to customer data is slowly becoming more and more limited with IOS14 changes and browsers killing the 3rd party cookie. GDPR and other laws are becoming stricter with no signs of this trend slowing. Turns out this has been for a…
If you’re experiencing whiplash reading the headlines about a recession (possible) and inflation (real), you’re not alone. Politicians, economists, and market professionals are engaged in a semantic debate over whether the U.S. economy is in a recession. According to the general definition—a recession is defined by two consecutive quarters of negative gross domestic product (GDP). Others…
The first “Giving Tuesday” was held in 2012 with the goal to encourage generosity to “unleash the power of the people and organizations to transform their communities and the world.” This November 29th will mark the 10th annual Giving Tuesday. Over the years, hundreds of millions of people have joined the movement to give and…
As advertisers await the launch of the streaming giant’s highly anticipated ads-supported tier this week, Netflix is boasting some strong numbers in its quarterly earnings report this month. The platform was expected to add one million subscribers in Q3. Instead, the company gained 2.41 million new subscriptions – more than doubling expectations for new customers…
Apple has been making a slow, but not so subtle move into the ad industry over the past year. When Apple released iOS 14.5 in April 2021, their App Tracking Transparency (ATT) feature rattled the industry as iPhone users began opting out of tracking across other apps and websites. What Apple deems a privacy-centered move…
Google announced they are changing the format of their search ads on the Search Engine Results Page (SERP). Say “so long” to the ads label and get ready for the new sponsored label at the top left of the ads. But wait…there’s more! Google wants to also add the business name and logo to the…
Many organizations love to tout their shiny objects and solutions that guarantee success and wild profit. Once you have been promised the world and sign on the line, the realization sets in that you may have missed some fine print on how successful that tool would make you. This is a story we often hear from…