Born between 1997 and 2012, Gen Zers represent about 20% of the population and as the first group of kids to grow up with immediate internet access, their media consumption habits are unique. While Millennials take the prize for being the biggest cord-cutters, Gen Zers gravitate toward short digital videos and online interaction. This generation…
If you’ve tuned in to primetime TV at any time in the past few decades, you have surely run across a healthcare ad or two! From COVID awareness to Urgent Care Services, or fresh takes on insurance, healthcare is a large portion of ad spend across all global marketing. Healthcare budgets historically reflect heavy investments…
Privacy legislation continues to expand and shift across the country. The OG consumer privacy standard bearer of all states, California, enacted The California Privacy Rights Act (CPRA) on January 1, 2023. This built upon the previous California Consumer Privacy Act (CCPA) and gives consumers greater control over their personal information, including the right to opt-out…
Beginning February 20, 2023, Meta is changing how advertisers can target people under the age of 18 globally (and under 20 in Thailand and under 21 in Indonesia). Specifically, Meta, inclusive of Facebook and Instagram, will remove the following options to target teen users (ages 13-17): This also includes locations smaller than cities, and DMA…
Each Black History Month I strive to learn something new – about a person, a group or more recently, an in depth-study into the landmark Loving vs Virginia Supreme Court case ruling unanimously that state laws banning interracial marriage were unconstitutional. Richard and Mildred Loving were legally married in Washington, D.C. in June 1958 and…
Digital Media Tips for the Fitness Industry Ask your coworkers, friends, and family about their goals for 2023. 90% of them will likely say they want to better themselves physically in some way, shape, or form. If you own or manage a gym, health club, or fitness center (or are a marketer for one), the…
Often overlooked in our marketing and advertising field is the important role of Business-to-Business (B2B) advertising. At $18.47 Billion projected in advertising spending in 2024, it’s time to give B2B its due. The seismic changes triggered by the pandemic also included an accelerated shift in B2B advertising from in-person channels to digital ads, with B2B…
For over a hundred years, brands like Coca Cola have achieved their success by building brand loyalty with their customers using perception-based aspects, such as company image and customer experience. When a customer becomes brand loyal, they often believe that no other company can provide a higher quality product. In Coca Cola’s case, they have…
When we think about advertising and the Super Bowl, the number one association we make is with linear TV and a 30 second ad spot that costs upward of $8 million. I would punt on that. Let me explain. You can make a splash in a 30 second Super Bowl spot, if executed correctly. But…
As an admirer of Martin Luther King Jr., I find it more difficult each year to honor his legacy on his recognized federal holiday. I’m no longer in a school setting where we had projects surrounding his works and speeches; or anticipated watching “Our Friend, Martin”. I’m now an adult who has no children to…