In this second in our series on the Business-to-Business category, we gauge the seismic shifts in who makes B2B decisions, their journey and where they go for information. If you are a marketer or agency tasked with promoting a product or service before it gets to the end user, hold on. You’re in for a…
The gravitational pull of Connected Television (CTV) is undeniable. U.S. adults will dedicate nearly two hours each day to CTV devices in 2023 – a time investment that has doubled in four short years. In fact, time spent with digital video on all internet-connected devices (CTV, mobile, desktop/laptop) will exceed that of traditional TV, which…
This technology is transformational, but delicate. It’s a tool, not a solution. It can provide a foundation, but will come up short as a deliverable. At best, it can be a starting point. At worst, it can be foolish or even dangerous. While billed as a service, it is not a replacement for service. Chat-based…
As users become more familiar with ChatGPT’s capabilities, some have been able to expose how inexplicably inaccurate the chatbot can be. Through relatively ordinary prompts, researchers and everyday users have been able to bend the program’s approach at answering questions. Not only can the chatbot be wrong or misleading, but it is assertive in doing…
When applied wisely and ethically, ChatGPT and future A.I. iterations can possess practical uses for marketers. First, it can be used as a starting point for content creation, including ad copy, blog posts, social posts, or numerous types of copywriting assignments. Buzzfeed has already begun to use it to create personalized quizzes that ask a…
As the calendar flips from February to March each year, eyeballs are glued to screens for the NCAA Division 1 Basketball Tournament. Heading into the 2023 tournament, interest was booming. 35% of US adults polled (Morning Consult) said they planned on watching the 2023 tournament, the highest total in six years. With an average of…
In 2017, Sundar Pichai, one year into his tenure as CEO at Google announced at a Google Developers conference that Google is an A.I. first company. At the time, the statement was perceived as a response to Amazon’s Alexa assistant, which beat Google in voice search to the market. Six years later, Google finds itself…
Term Meaning Example Bae Stands for “before anyone else.” What Gen Zers use to refer to their crushes/partners/someone they think is attractive. Friend: “Are you guys dating?”You: “Yeah she’s bae.” Bet “Okay.” Is often used to agree with someone. Friend: “See you tomorrow, it’s going to be fun!”You: “Bet!” Big Yikes Something really embarrassing, disturbing…
When ChatGPT (Generative Pre-trained Transformer) began development in 2018 by research organization OpenAI, its goal was to use A.I. for good. Prior to ChatGPT, language models were typically trained on limited amounts of text data, inhibiting their ability to understand and generate human-like language. ChatGPT was trained on an extremely large dataset, allowing it to…
A Marketer’s Guide to ChatGPT and Artificial Intelligence. In November 2022 when ChatGPT was first released to the public at no cost, people quickly realized that the technology wasn’t a fluke; there could be real use cases for its services. Three months later, internet users are still discovering new ways to leverage this artificial intelligence…