With the same can-do attitude he brings every day to Brkthru, our own Director of Analytics Kevin Repine spent an afternoon coring several hundred apples to prepare them to be dried and shipped to Ukraine as food supplies for those affected by the war. Kevin worked with Sus Manos Gleaners of Grand Rapids, MI, whose…
The red-hot housing market is starting to cool, after two years of soaring prices and shrinking inventory. According to the National Association of Realtors, existing-home sales fell for the third straight month in April 2022. Sales were down 2.4% from March and 5.9% from one year ago. Rising home prices and mortgage rates are reducing…
Every day of every month, and not just during Pride Month, Brkthru is committed to ensure each employee is their true self, where each succeeds in an inclusive environmentthat meets the needs of our employees and clients. We also believe it is our responsibility as connectors and communicators to reach diverse, multicultural audiences by targeting…
We’re witnessing real-time change in the Connected TV landscape, giving advertisers a chance to capitalize on changing consumer behavior. As Netflix loses subscribers and ad-supported apps like Pluto TV gain, Brkthru sees a big opportunity for our clients. First, let’s examine the difference between AVOD and SVOD. AVOD: Advertising-based Video on Demand is generally free…
June 2-4 Brkthru will share with franchisees and franchisors the power of our digital media campaigns at the world’s largest franchise event, The International Franchise Expo, at the Jacob Javits Center, in New York City. Thurs. 6/2-Sat. 6/4 – New York City, Int’l Franchise Expo, Booth #905 Jacob Javits Center Tues. 6/14-Thurs. 6/16 – Vancouver,…
Members of the Brkthru team in the Hampton Roads, Virginia, recently area took the contribution and caring they typically give to our client campaigns by volunteering for Roc Solid Foundation, helping to build hope for kids fighting cancer. As Brkthru celebrates its fifth anniversary, we’re giving our dedicated team members time off to serve a charity, cause, or community service…
It’s 2022 and by now, the looming cookie deprecation isn’t news. Anyone working in or adjacent to digital media, and beyond, is aware that cookies will be rendered obsolete by the end of next year, when Chrome stops supporting them. The catalyst for this move, and others like it, is important – privacy. But what…
Moms Today Want Experiences and Brunch Out As we prepare to celebrate Mother’s Day on May 8th, families are trying to find just the right token of appreciation – flowers, homemade cards, hiking gear – the list of potential gifts is endless. And so are the opportunities for retailers, restaurants, experience and personal service businesses. Mother’s…
The Move to Responsive Search Ads, and What It Means Starting June 30, 2022, Google Ads is removing the option for advertisers to create new, or edit existing, expanded text ads (ETAs). While any ETAs created before 6/30 will continue to appear in the search results, it’s time to shift our focus to responsive search…
Brkthru COO Jonathan Mellinger shares with healthcare marketing publication MM+M (Medical Marketing and Media) his perspective on the impact and opportunities as Netflix explores ad-tiering options to alleviate revenue shortfalls. It’s relevant insight not just in healthcare marketing, but all verticals. More options for viewers and advertisers is always a good thing!