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Marketers and digital media buyers are no strangers to the conspicuous and compelling digital trends that came out of the COVID-19 shift in lifestyle and activity. The effects of the pandemic are wide-ranging and complex, but, in marketing terms, the past year made it clear that the consistent increase in CTV/OTT viewing isn’t a trend…

Like any iOS 14.5 user, it’s hard to not look at the prompt and say “of course I don’t want you to track me!” Industry experts estimate that only one in four people choose to allow tracking. Yes, tracking provides a great opportunity for an advertiser — the ability to target ads based on browsing…