Have you heard of SOS, or Shiny Object Syndrome? It’s the tendency to chase what’s new rather than staying focused on a current plan. The behavior is like that of a child. My three-year-old is attracted to things she’s never seen before. but what’s impressive is how quickly she loses interest in that item. I’m…
Unpacking the Latest Changes in Its Digital Advertising Ecosystem The mere mention of the word Facebook, now Meta, often elicits an emotional response among many of us. And rightfully so. Scandals abound in every direction – privacy violations, proliferation of disinformation, content moderation troubles, accusations of anticompetitive behavior, political manipulation, and deleterious mental health concerns…
Critical changes in digital media are tied directly to privacy, the future of TV, digital out-of-home, streaming audio, and social media shifts. You may feel like you’re up to speed, but the digital landscape is constantly changing. Here’s what to expect. Privacy isn’t Slowing Down. Anticipate everything from Meta removing detailed targeting, Mobile App privacy…
In the last 20 years, as technology and digital advertising have evolved it has become vital to choose your creative messaging wisely. When running a Facebook campaign, you only have 125 characters to get your message across, and for a Native campaign, you only have 90 characters. With Display, Audio, and Pre-Roll campaigns also having…
It’s Monday evening and you decide to run by the grocery store. Four different grocery chains line your route. All sell bananas, milk, and the Rice Krispies cereal you devour every morning. Do you stop by all stores to purchase each item individually, or do you take a streamlined approach visit only one preferred store?…
Companies looking to boost brand recognition have utilized video and audio for decades. While the mediums these advertisements have been served through have changed over the years, their importance remains the same. Internet streaming video habits have received a lot of attention during the pandemic, as consumers have spent more time than ever engaging with…
One of BrkThru’s Core Values is Caring. We provide the highest quality service to our clients because we Care – about their business, about meeting their goals, and about their success. This level of BrkThru service isn’t limited to our clients. We apply the same level of attention to our employees. Why? – because we…
With the eventual if ever rollout of iOS 14, app-level frequency capping will be harder to achieve and limiting the number of times an ad is shown to an individual will be challenging, pending an IAB solution. Where log-in data is available, like Facebook or Google, Apple has made it clear that non-IDFA attempts to…
One of the greatest fallacies I hear in our industry centers around the role data plays in decision making. The myth is that by collecting and reviewing data, it will tell your teams what the next steps should be. The truth is that the right data can provide answers to your team members and decision…
As the exponential growth of OTT/Connected TV looks to continue through 2021 and beyond, where does that leave the local advertiser? Connected TVs reach has great value for brands outside of Frito-Lay, GM, or other household names but many small and local businesses don’t believe they should be on TV because they simply cannot compete…