It might be surprising to some marketers to learn that Americans aged 50 and older (like me) accounted for 39% of streaming watch time since May 2022, an increase from 35% a year earlier, according to Nielsen. That’s the biggest increase in time spent on all streaming services such as Netflix, Hulu, Roku, Pluto and YouTube.…
Historic inflation, supply chain disruption, war in Ukraine, and other macroeconomic factors have analysts predicting slowed growth in H2 2022 for the global ad market. Consumers are reducing spending on both essential and discretionary items from groceries to home improvement to travel and entertainment. As businesses navigate these factors, and the resulting deceleration of consumer…
Exclusive, high-quality and critically acclaimed content has been a key factor in the success of subscription-based video on demand (SVOD) services since their inception. Funded by monthly subscriptions, millions of Americans watch series such as “Stranger Things” and “The Crown” by Netflix and “Obi-Wan Kenobi” by Disney+, acquired programs like “NCIS” on Netflix and “Friends”…
The Brkthru team exhibited and attended in early June the International Franchise Expo at the Jacob Javits Center in New York City, , and we were happy to be back in person, meeting an energized group of thousands of franchisors, franchisees and small business owners from around the globe looking for their next business opportunity…
Both Disney and Netflix have shared their next steps in their journey to roll out ad-supported tiers of service to customers. On Tuesday, we learned Disney will partner with The Trade Desk to serve programmatic ads across its many properties and use Unified ID 2.0, an alternative to the third party cookie that the Trade…
The Analytics Team at Brkthru met recently for three days in Portland, ME, for midyear planning and to put a finer point on what they do for every campaign for every one of our clients. Meeting topics included even deeper analysis of campaign data, efficiency, training and a campaign lifecycle exercise. The team took some…
Almost dormant at the start of a worldwide pandemic, meeting in person is back and valued more than ever. The $500 billion US industry remains changed with a new approach to hybrid meetings among other shifting patterns. As meeting professionals race to adapt, it presents an opportunity for Destination Marketing Organizations (DMOs) to modify their…
The Brkthru team in Florida – Chris Harang, Lauren Mangini, Patty Racener and Nathan Foster – helped care for infants and toddlers in the childcare center of Metropolitan Ministries, a Tampa-based organization providing services for homeless and at-risk families. Most of these families are there due to domestic violence situations. When mothers are trying to…
Reaching a Market in Flux. The commercial real estate environment has been shaken up since 2020. We see increased inventory in some areas, and very competitive demand in others, like investment properties. In order to capitalize on the growth, and get ahead of the competition, the marketing and media experts at Brkthru recommend that commercial…
It’s heartening that Juneteenth (also known as Freedom Day or Jubilee Day) is now a Federal Holiday, and to feel the energy around a historic moment previously only recognized by those in the minority. Juneteenth celebrates the emancipation of the last enslaved Black Americans. On June 19, 1865, about 2,000 Union troops arrived in Galveston,…