For over a hundred years, brands like Coca Cola have achieved their success by building brand loyalty with their customers using perception-based aspects, such as company image and customer experience. When a customer becomes brand loyal, they often believe that no other company can provide a higher quality product. In Coca Cola’s case, they have…
When we think about advertising and the Super Bowl, the number one association we make is with linear TV and a 30 second ad spot that costs upward of $8 million. I would punt on that. Let me explain. You can make a splash in a 30 second Super Bowl spot, if executed correctly. But…
As an admirer of Martin Luther King Jr., I find it more difficult each year to honor his legacy on his recognized federal holiday. I’m no longer in a school setting where we had projects surrounding his works and speeches; or anticipated watching “Our Friend, Martin”. I’m now an adult who has no children to…
What marketing, advertising, media and digital media trends to you see for 2023 when you gaze into your crystal ball? Share with us at Brkthru, we’ll publish the best of the best, and then revisit at the end of 2023. We’ll profile the most accurate visionary and their prediction for each category here on LinkedIn,…
In the second quarter, Meta posted its first-ever YoY revenue decline with the average price per ad on the platform decreasing 14%. Early forecasts for Meta’s worldwide ad revenue was around $130 billion for 2022, but as we near year-end, that prediction is looking very unlikely. In response to disappointing Q2 and Q3 results, Meta…
Forgive the aggressive title, but I need your attention. Our job at Brkthru is to do our best to enhance our agency partners’ relationships with their end clients. Great products, on-time and accurate reporting, campaign optimizations and results are extremely important, but what clients really look for from their advertising agencies is strategy! A new study…
Who could have imagined a few years ago that Out-of-Home and the once-maligned QR Code would rise again as viable marketing tools post-pandemic. Increased vaccine rates helped much of the world reopen and begin to venture out of their homes, we adapted to fewer “hands on” information sources, and marketers shifted how they reach key…
The inaugural class of Brkthru U took place December 5-9 in Norfolk, VA, as our week-long, immersive training program for new team members to learn the Brkthru Mission, Values, Brand, Culture and Operations – the Brkthru Way. Brkthru U, led by Director of Learning & Development Courtney Jones, facilitators Jennifer Bird, Zoe Matthews and Shawn…
Some may say events of the past two years in digital marketing could be characterized as cataclysmic. Together as an industry, we’ve worked to take shelter, secure the windows, prepare our readiness kits, and bolster our communication plans. But what fronts are moving across the marketing Doppler as we look to 2023? More than we…
The first “Giving Tuesday” was held in 2012 with the goal to encourage generosity to “unleash the power of the people and organizations to transform their communities and the world.” This November 29th will mark the 10th annual Giving Tuesday. Over the years, hundreds of millions of people have joined the movement to give and…