Core Value in Action: Positive Attitude Brkthru Vice President of Analytics Kevin Repine performed his day of community service recently in support of Brkthru’s “31 Days of Service”. This was Kevin’s second year volunteering with Sus Manos Gleaners in Jenison, MI, where he helped process dehydrated apples grown in Michigan. The apples this year will…
Sometimes it just hits you suddenly. It does not matter where you are, who you are with, or what time of day it is. Something just is not right. All you want is to leave and go home where you can be alone. These thoughts are all consuming and every emotion can be felt. Consuming every…
Impressive numbers, but when Jeff Hastedt and Andrew Sklerov founded Brkthru in May 2017, their vision was a paid digital media company unlike any other and not driven by specific milestones. After decades in the marketing and advertising industry, Jeff and Andrew had experienced first-hand what clients valued most – service. And that’s what they…
Cannabis stores have become the modern-day Starbucks with one on every corner in town. While the real estate industry has progressed with the times, the question still lingers like a cloud of smoke, has the advertising world? Typically, the digital media industry leads the way in exploring new approaches to engaging a growing digital audience. When it…
My younger brother, Mike Kutilek, would have turned 32 on April 26 had mental illness not taken his life almost three years ago, on May 22nd, 2020. May is Mental Health Awareness Month, and in light of his recent birthday, I wanted to share part of our family’s story. It is a personal story, one…
Millennials… I used to consider the term placed upon my generation as a derogatory or negative stereotype, I’ve since found pride in the fact that we’re making our claim on the economy – and research even shows that Millennials have been studied by brands and marketers more than any other previous generation.* The rise of…
Brkthru’s Philly crew kicked-off our annual 31 Days of Service, a month-long event in which Brkthru employees give back to their local communities. Our Philadelphia-based colleagues were honored to spend time with Cradles to Crayons, an organization founded to #EndClothingInsecurity by providing clothing, shoes, diapers and school supplies to homeless or low-income families with children from birth to…
We’re not surprised, Brkthru was founded on Service. In our fourth annual Client Satisfaction Survey, more than 9 out of 10 of clients scored Brkthru “Very Satisfied to Extremely Satisfied” in overall service. In an industry where 40% of clients say they’re likely to fire their agency partner within 6 months (AdAge 11/22), Brkthru bucks that…
One of the biggest changes in GA4 is the way it tracks user behavior. Instead of using cookies to track website visits, GA4 uses a combination of machine learning and user-centric data models to track user behavior across multiple devices and platforms. This allows advertisers to gain a more complete picture of how their customers interact with their website,…
When Google’s Display & Video 360 recently introduced new features to more easily plan, buy and measure CTV campaigns, I reached out to our Supervisor of Bidding and Inventory, Parker Wheat, to see how this might affect our work for clients. Turns out the impact is nil thanks to our focus on Service, not tech.…