As the digital media partner for the National Baseball Hall of Fame and Museum in Cooperstown, NY, Brkthru leads campaigns to drive attendance to the Hall of Fame and promote sales of player plaques, memorabilia, apparel and more in the museum shop and online.
The Baseball Hall of Fame planned to announce the 2025 inductees during the third week of the Spring 2025 campaign in mid-January.
The news of recipients Ichiro Suzuki (the first Japanese-born player elected), starting pitcher CC Sabathia and closer Billy Wagner was an opportunity to leverage this excitement to promote online sales of player merchandise, focusing on digital media campaigns during their former home team cities.
Once the inductees and were announced, the digital media pros at Brkthru had only a few hours to act, getting plans implemented, and creative up and running.
“Brkthru is thrilled to continue our partnership with the Baseball Hall of Fame on an exciting new campaign honoring the Class of 2025 Inductees, Ichiro Suzuki and CC Sabathia,” said Brkthru Account Director Nolan Gauvreau.
“Despite the challenges of awaiting final player licensing agreements from the Baseball Hall of Fame and MLB, the team worked hard to prepare ahead of time, knowing creative would be a race to the finish line. Their work paid off, as they successfully launched the campaign after business hours—right on time, following the live announcement of the inductees on MLB Network. Amazing teamwork made this possible!”
The National Baseball Hall of Fame typically generates $2 million in annual sales. They believe they can hit $2.5 million this year with Brkthru helping to promote the new inductees.