“Schools are prioritizing long-form digital outlets like streaming video, connected TV, podcasts, and YouTube, alongside short-form platforms like TikTok, which has grown in popularity across all age groups. However, advertising to Gen-Z presents challenges as targeting regulations tighten. This shift makes the adults in students’ lives even more critical for driving interest and enrollment.” Jeff Hastedt, Co-Founder and Managing Director, shares why #HigherEducation institutions must implement a digital media buying strategy across diverse platforms to “get butts in seats” during the upcoming enrollment period.
Read more in eCampus News: https://bit.ly/4gXFACO
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