The Brkthru Analytics Team met this week at our Detroit Training Center, and focused on how they will continue to improve the already stellar level of service they provide to our clients.
This group, led by Vice President of Analytics Kevin Repine, reviewed major initiatives accomplished in 2024 and mapped plans for 2025, focusing on continued improvements of insights and storytelling, integrating AI functionality in our workflows and how Brkthru can find even more opportunities to improve the impact of our client’s media campaigns.
We’re fortunate to have such a talented team of analytics professionals at Brkthru analyzing and interpreting data, because we know 75% of marketing organizations in the United States do not have even one analytics professional on staff. At Brkthru, we have 12.
They rounded out their offsite with Axe Throwing at Detroit Axes and were joined by Brkthru Co-Founder and Managing Director Jeff Hastedt. Axes were thrown, food and good times were had, and zero limbs were harmed.