More than 7,000 of you viewed our previous podcast “30 minutes w/Brkthru: The Hot 2024 Political Season” in August for insights on how this year’s record spend will impact advertising campaigns.
Predicted to top $12.32 BILLION, this avalanche of money will lead to tightening inventories, increasing rates, bumped schedules – and will affect all advertisers, agencies and marketers.
Two digital media experts from Brkthru are back – Director of Sales Development Matt Zornes and Strategy Manager Morgan Stroyeck – to share their observations and a few recommendations for how digital media can get you and your campaigns through the next few weeks until election day.
Here’s a nugget from Matt and Morgan:
While many advertisers opt out of running campaigns during a heated election cycle, a recent survey among 2,000 U.S. consumers by iSpot revealed that some viewers are actually more receptive to seeing nonpolitical ads during election season. 37% of respondents say the presence of political ads makes them pay more attention to the other ads they’re seeing. “In other words, political ads don’t contaminate subsequent ads for consumers,” according to iSpot.