Our Blog

Advertisers: Be Authentically Proud Year-Round

How can you better reach the LGBTQ+ market during Pride and every month, and be even more genuine and authentic? Hear from two well-known and respected leaders in media and LGBTQ market: Jeff Hastedt, Brkthru Co-Founder & Managing Director and Todd Evans, President & CEO, Rivendell Media discuss brands that have gotten it right, and…

Brkthru On the Road: What’s Growing @ NLGS ‘24

Brkthru Director of Client Success Ben Coburn attended the 2024 National Lawn and Garden Show this week in St. Louis, meeting with retailers and manufacturers serving the $130-billion US lawn and garden category. At the three-day event were hundreds of buyers with multi-unit independent garden centers, farm and fleet stores, regional chains, department stores, wholesale…

Brkthru Media Team in the Motor City!

The 48-member team of Brkthru media dynamos gathered at our Detroit Training Center this week for a summer department offsite. Theirs was the first department offsite at our recently opened 7,000-square foot facility in Southfield, MI. “This week, the Brkthru Media team got together for our annual department offsite,” said Brkthru Vice President of Media…

Advertisers and Agencies: Shut Out of Live Sports?

Hear how Brkthru gets you in the game with streaming sports opportunities that reach millions of live sports viewers across the country. In our video podcast “30 Minutes w/Brkthru: Streaming Sports,” veteran industry pros talk about the disruption in regional sports networks, the non-network entities that outbid others for programming rights, escalating costs that shut…

On the Road: Brkthru @ NESHCo 2024

The New England Society for Healthcare Communications (NESHCo) Annual Conference was held recently in Newport, RI. It is New England’s premier professional society for healthcare communications, public relations, marketing, advertising and public affairs. Brkthru was grateful to be an exhibiting sponsor, and to connect with some of the brightest minds in healthcare marketing, sharing our…

70 Employees Provide 500 Service Hours During 14 Volunteer Events!

For the third year, Brkthru team members gave their time, energy and hearts performing community service for “31 Days of Service” during our anniversary month of May. We sorted donated clothing, packed food at pantries and delivered meals to help fight hunger, bought and assembled gift bags for a shelter, cared for pets at a…