Brkthru in the News
Tooting Our Own Horn
Highly Capitalized Network Highly Capitalized Network Interviews Brkthru’s Ben Coburn
December 16, 2024
Highly Capitalized Network tracked down Brkthru Director of Client Success Ben Coburn recently at the cannabis industry trade show MJ Unpacked in St. Louis to talk about how Brkthru uses digital media on behalf of our clients in the cannabis industry.
Recreational use of cannabis is now legal in 24 states and the District of Columbia, and 40 states for medical use, and Brkthru is one of the few media services partners that has deftly maneuvered advertising in this rapidly growing yet highly regulated category.
Brkthru was one of dozens of exhibitors at MJ Unpacked, sharing our success with hundreds of attendees during the three-day event.
Highly Capitalized Network-HCN is a news and information service for the legal cannabis and psilocybin industries.
AdAge Inside Disney, Roku and other streamers’ strategies to attract new advertisers to TV with self-serve platforms
November 21, 2024
As traditional TV networks shift their focus from linear broadcasting to streaming platforms such as Paramount+, Peacock and Disney+, much of the effort has centered on attracting big-budget advertisers. The next phase of streaming’s growth lies in bringing in small and mid-sized brands—businesses that have traditionally stayed away from TV advertising due to limited budgets, expertise or creative resources.
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