Brkthru in the News

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CTV isn’t the future, it’s already here.

As streaming overtakes traditional TV, advertisers are shifting their focus to Connected TV (CTV) for its unmatched reach, precision targeting, and measurable impact.

With U.S. CTV ad spend projected to hit $26.6B in 2025, the time to act is now.

Vice President of Performance and Measurement at Brkthru, Traci Will, shares her vision with admonsters for the future of CTV. 

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Smart growth starts with smart conversations. Upselling or cross-selling just to close a deal? That’s bad business.

This Forbes article highlights Jeff Hastedt, our Co- Founder & Managing Director, and his philosophy around the art of upselling: it should always be a solution to an emerging need. And it’s always about understanding what is going to meet your customer’s needs in the most efficient way possible.

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“One thing that’s been pivotal to Brkthru’s success is our commitment to staying true to who we are, belief in our mission and go-to-market strategy and treating our clients with humanity, empathy and a service-first approach.”

In a recent interview with Authority Magazine, our Managing Director and Co-Founder Andrew Sklerov details the lessons he learned while growing our company, and how these experiences helped form the company’s business approach.

Learn how Brkthru became the company it is today and read Andrew’s advice for founders in the full Q&A: HERE

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Brkthru, the digital media partner of choice for agencies and brands who value a human touch, today announced its fourth consecutive ranking on the annual Inc. 5000 List, the most prestigious ranking of the fastest-growing private companies in America.

Coming in at No. 3698, Brkthru is one of only 5.9% of all time honorees to make the Inc. 5000 list four times. Being the fourth consecutive year, Brkthru is positioned among a smaller, elite percentage of the most successful independent, entrepreneurial businesses in America. The milestone recognizes the company’s exceptional 103% three-year revenue growth. Historically, bellwether brands like Microsoft, Meta and Oracle have made this list.

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Traditional marketing strategies no longer work. So much is changing and opportunities for a smart marketing strategy have never been greater:

-Advertising is more accessible than ever for smaller brands and mid-market agencies.
-There’s never been a better time to advertise in sports.
-The rise of second screen viewing means we can reach more viewers in a cost-effective way.

Brkthru vice President of Media Services shared these thoughts and more with Chad Silverstein at Authority Magazine. Read his ideas on how to break the marketing mold here.

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This year, many big brands ditched Pride from an advertising and marketing perspective.

And that’s a shame—but what happens when they want to come back?

Our co-founder Jeff Hastedt spoke with Daphne Howland at Retail Dive about the impact of the pullback.

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It’s not just about being seen — it’s about being seen by the right people, at the right time, with the right message. If you have a digital media partner like us, we can provide historical data and trends to help refine your audience.

Brkthru President Jonathan Mellinger shares his social media advertising advice for restaurants and other franchise operators with Chris Irby of Room 1903.

Read all of Jonathan’s franchise social media marketing insights HERE

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Marketing and advertising campaigns this Pride Month are different.

In many cases, non-existent.

Most usual brand sponsors are facing a tough economy and criticism from the current administration over LGBTQ-focused marketing.

Our Co-Founder and Managing Director Jeff Hastedt and Rivendell Media CEO Todd Evans spoke to Joanna Gerber at AdExchanger about what’s happening, why, and what’s next.

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Data-Driven Destination Marketing: Smart Digital Tactics to Help DMOs Navigate a Market Correction

After early predictions of a banner year for vacation and travel spending in 2025, more recent economic uncertainty and faltering consumer confidence now have the hospitality and tourism industry bracing for a slowdown.

For Destination Marketing Organizations (DMOs), this means added pressure on already tight expectations. Often forced to compete with essential municipal services for budget, DMOs now must work harder to lure the determined traveler.

The good news is digital marketing strategies offer extremely flexible and dynamic opportunities to help DMOs build buzz for peak travel season with measurable ROI and provable impact. But because DMOs often answer to many stakeholders, it can be a struggle to make everyone happy. Many of those who are the most vocal about marketing decisions—whether a board of directors, city department, advertising committee, or otherwise—aren’t always well-versed in modern digital marketing.

Here are some do’s and don’ts DMOs can use to navigate the looming tourism market correction with budget and reputations intact.

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Green Market Report 🍃4/20 is almost here & it’s not too late for #cannabis brands to reach new customers. Karen Cuce, our VP of Strategy, shares tips for diversifying your #ad strategy across streaming TV, music, podcasts and more.

The key? Skip the tired “stoner” stereotypes and connect with the growing base of “canna-curious” consumers. Green Market Report.

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Our co-founder and Managing Director @Jeff Hastedt shares one of his top #SuperBowl #marketing recommendations with @Chris Kelly of Industry Dive. The story was also on Yahoo News and ariMarketing.

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“Schools are prioritizing long-form digital outlets like streaming video, connected TV, podcasts, and YouTube, alongside short-form platforms like TikTok, which has grown in popularity across all age groups. However, advertising to Gen-Z presents challenges as targeting regulations tighten. This shift makes the adults in students’ lives even more critical for driving interest and enrollment.” Jeff Hastedt, Co-Founder and Managing Director, shares why #HigherEducation institutions must implement a digital media buying strategy across diverse platforms to “get butts in seats” during the upcoming enrollment period.